Applying the process we are about to share can lead to some pretty impressive improvements in Google ad performance. For a haircare brand we saw 28% increase in traffic, 56% increase in conversions and 82% increase in ROAS! For a fashion brand we saw CPA go down by 59% and revenue increase by 41%.

A ban on TikTok is now on the cards in the US unless the Chinese-based parent company ByteDance sells the app to an approved buyer.

President Biden has signed legislation banning the app unless sold. Biden's signing sets a January 19 deadline for a sale — one day before his term is set to expire — but he could extend the deadline by three months if he determines ByteDance is making progress.

Meta now offers an abundance of different options - from ABO to CBO, ASC, to DABA and Web Shop campaigns - you are not alone if you are feeling confused. Even with eComm, where we mostly select the ‘sales’ objective, there are tonnes of different ways to set up your campaigns.

You know you need to incorporate UGC into your ad creative strategy - but where to start? UGC is not just about unboxing or showing your items on camera!

The question we get asked most often is - what is a good ROAS? Or similarily - what is a good Customer Acquisition Cost (CAC)? Or what is Cost Per Click can I expect from Meta? While there have been some ups and downs across the quarter - we can see that on Meta things are staying pretty consistent across the quarter.

User-generated content used to mean reviews, photos, and videos that your customers make about your brand without getting paid. However, the term has now become a catch-all for all content created by:

*influencers (people with a social media audience who make creative for a living),

*paid creators (people who make content, who maybe don’t have a following, and

*customers.

Our goal was to reduce their reliance on manual campaigns and design them an automated series of flows that would make money while they sleep. The premise was - this would make more money and annoy the customers less. More targeted and tailored to their position in the funnel means better response rate and happier subscribers!

Speed is crucial when revamping struggling DTC eComm brands. Embrace a proactive and strategic approach by focusing on the most broken aspect first, getting the right tools and people for the job, gathering meaningful data, formulating hypotheses, and implementing bold solutions.

Attribution is about understanding which channels are most efficient at driving revenue for your business. It involves keeping tabs on all the ads someone has seen, clicked, or tapped, as well as noting every website visit and the related campaigns or keywords that brought them there

The higher your AOV, the more money you make from the same number of customers. In simple terms, it allows you to increase revenue without having to spend more on marketing and sales. AOV optimization gives marketers an extra tool to boost business growth.

Is your pop-up sign-up rate less than 5% of your website traffic?

Turning people from website visitors into email subscribers is the key to driving more site revenue. But how do you do it?

Here are some psychology-based tips to improve your pop up performance.

This ad from the DTC success story that is 'True Classic'. The angle is great 'gifts for men who are hard o shop for', which then leads into a clear articulation of the product benefits. The use of the greenscreen gives this a native paid-social format, and the UGC creator here feels like a friend letting you in on a secret. True Classic really have nailed ad creative, one of the reasons for their massive success

It’s that time of the year again - Shopify has released its biannual platform updates ‘Winter Editions 2024’ with lots to be excited about and some that may not live up to the hype.

Big news in the world of email marketing – Gmail and Yahoo shook things up with a game-changing update in late 2023. What used to be a ‘good idea’ is now a must-do if you want your emails to actually reach people.

If you're rocking over 5000 daily sends, you can't afford to ignore these changes.

Google, who owns Chrome, the most popular browser on the Internet, is making significant changes that will reshape how we approach online advertising.

Starting in the second half of 2024, Google Chrome will phase out all third-party cookies. This big change is part of Google's ongoing effort to create a more secure and private internet experience for users.

Shop Ads are a relatively new ad ‘format’ - released in the US in the second half of 2022, but recently being given more of a focus by Meta and seeing good results.

Crafting a high-converting landing page requires more than just design finesse – it demands an understanding of what makes your prospects tick. Interview your customers or send surveys, scour your reviews and those of your competitors to get a strong understanding of what makes your customers buy. Position your offer in a way that sets you apart from the competition. How can you build value that makes this an offer they would be crazy not to accept.

The success of Shop Cash offer optimization is often a dynamic process that involves testing, analyzing results, and making informed adjustments. Regularly revisiting and refining your approach based on performance data can contribute to sustained positive outcomes for your Shopify store.

We all know planning is key - so let’s start the year right by planning your marketing strategies around significant dates in the eComm calendar.

Here are the most important ones to get you started!

Establishing trust is crucial for email marketing success. Use a recognizable sender name and email address to enhance familiarity. Consistency in your sender identity helps build trust over time.