Boost Your Email Signups with Better Pop-Up Performance: 7 Easy Psychology Tips

Is your pop-up sign-up rate less than 5% of your website traffic? 

Turning people from website visitors into email subscribers is the key to driving more site revenue. But how do you do it? 

Here are some psychology-based tips to improve your pop up performance. 

Create Urgency & Scarcity:

Ever felt the pressure to act quickly before missing out on a great deal? That's the power of urgency and scarcity. Make your visitors feel like they're about to miss something amazing by using phrases like "Hurry, only X left!" or promoting limited-time offers.

Example: "Limited Stock Alert: Only 10 left! Grab your exclusive discount now!"

"Flash Sale: Act fast, this discount expires in 24 hours!"

"Hurry, the clock is ticking! Limited-time discount ending soon!"

Showcase Social Proof:

People trust recommendations from others. Incorporate testimonials, reviews, or user-generated content into your pop-ups. Real experiences build credibility and make visitors more likely to engage with your brand.

Example: "Join 10,000+ satisfied customers who love our products!"

"Read what our customers are saying: ⭐️⭐️⭐️⭐️⭐️ reviews!"

"As seen on [trusted publication]: Our products are customer favorites!"

Personalize Your Messages:

Tailor your pop-up messages based on your visitors' behavior or demographics. Address them by their names or suggest products based on their browsing history. This personal touch enhances relevance and grabs attention.  

Example : Ask what they are interested in!

Use Visual Cues:

Grab your visitors' attention with eye-catching colors, contrasting fonts, or attractive images. Your pop-ups should stand out without being intrusive. Visual appeal is key to getting noticed.

Test Different Value-props:

Experiment with different incentives such as discounts, freebies, or exclusive access. Test and see what works best for your audience. Make sure the perceived benefit outweighs the effort required from the visitor.

Example: "Get 20% off your first purchase! Limited time only."

"Subscribe now and receive a free downloadable e-book instantly."

"Exclusive access: Join our VIP club for early product releases and special discounts."

Clear Call-to-Action (CTA):

Keep it simple and direct. Use action-oriented language on your buttons like "Shop Now," "Subscribe," or "Claim Offer." Make it easy for users to understand what action to take next.

Example: "Claim Your Discount Now!"

"Subscribe for Exclusive Access!"

"Shop the Sale Now!"

Implement Exit Intent Triggers:

Catch your visitors before they leave your site by triggering pop-ups at the right moment. Offer a compelling reason to stay, such as a special discount or a free resource. This can turn potential exits into conversions.

Example: "Wait! Don't leave empty-handed. Enjoy a 15% off discount on your next purchase!"

"Before you go, here's a free guide to boost your [relevant topic]."

"Thinking about leaving? How about a limited-time offer to make your decision easier?"

There you have it – seven easy-to-implement psychology tips used by successful e-commerce brands to supercharge their email pop-up performance. By applying these strategies with a personalized touch, you'll create a more engaging and conversion-friendly experience for your visitors. Give them a try and watch your online presence grow!

Don’t forget, our team are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing. 

Let’s chat about your business and goals - email us on hello@webtopia.co