Shake Up Your UGC Game With These Proven Concepts
You know you need to incorporate UGC into your ad creative strategy - but where to start? UGC is not just about unboxing or showing your items on camera! It's about how creatively you show your items to people via content. Its ART! In our recent UGC blog, we discussed about all the basics of UGC and how to source great creators .
This week, let's dive into finding out what are the eight most important UGC video types and how you can use them to grow your brand.
1. Problem/Solution
The ultimate goal of UGC advertising! Problem/Solution UGC is simple yet effective: start by sharing a problem, agitate it a little so that the viewer can really relate and then have the creator introduce your product or service as the solution.
2. Tutorial Videos/How to
These videos are a fantastic way to share helpful guidance and education with potential customers in a friendly and relatable manner. These videos often feature step-by-step demonstrations or explanations on how to do something specific, whether it's a cooking recipe, a DIY project, or a beauty tutorial. Content creators who make tutorial-style UGC videos should aim to be clear, engaging, and encouraging, ensuring that viewers feel confident and inspired to try out what they've learned.
3. Green Screen
Green Screen style UGC videos are a fun and creative way to enhance storytelling and visual presentation. By using a green screen backdrop, content creators can replace the green area with different backgrounds, images, or video clips during editing. This technique allows for unlimited possibilities, from transporting viewers to exotic locations to adding playful elements like animations or special effects. Green Screen UGC videos can be used for educational purposes, comedy sketches, product reviews, and more, adding a dynamic and professional touch to content.
4. Customer Testimonials
These videos are authentic and powerful tools for showcasing real experiences and feedback from customers. These videos feature individuals sharing their personal stories, reviews, or testimonials about a product or service they've used. Viewers appreciate customer testimonial UGC videos because they provide genuine insights and opinions from real users, helping to build trust and credibility for the brand. Content creators can leverage these videos to highlight the benefits and effectiveness of their offerings through the voices of satisfied customers. When creating customer testimonial UGC videos, it's important to focus on sincerity, positivity, and relatability, making them persuasive and impactful for potential customers.
5. Trend Following
It's all about staying current and tapping into what's popular right now. Creators in this style keep their content fresh by jumping on the latest trends, challenges, or viral topics circulating online. These videos are fun, relatable, and often involve participating in trending activities or recreating popular memes and dances.
Viewers enjoy trends following UGC videos because they feel connected to the current internet culture and enjoy seeing creators join in on the excitement. Content creators can leverage this style to boost engagement and reach new audiences who are actively searching for trending content. Keeping up with trends allows creators to stay relevant and build a sense of community with their viewers.
6. UGC Compilation
These kinds of videos are a mash-up of user-generated content gathered from various sources and curated into one entertaining video. These videos typically showcase a lot of different customer moments and positive reviews shared by different creators. Viewers love UGC compilation videos because they can be fast-paced and entertaining, and extremely convincing by offering more than one veiwpoint.
7. Us vs Them
These videos playfully pit two contrasting ideas, groups, or concepts against each other in a lighthearted and entertaining way. These videos often use humour, creativity, or satire to highlight differences or similarities between two opposing sides. Viewers enjoy Us vs Them UGC videos because they spark friendly debates, offer amusing comparisons, and encourage lighthearted competition. Creators in this style leverage the contrast between "us" and "them" to create engaging and relatable content that resonates with their audience's interests or preferences. Whether it's comparing cats versus dogs, morning people versus night owls, or different gaming consoles, these videos add a fun twist to everyday topics.
8. Product Reviews
Product Reviews style UGC videos are informative and helpful content created by users to share their experiences and opinions about various products. These videos provide valuable insights into the features, pros, and cons of different items, helping viewers make informed purchasing decisions. Viewers appreciate Product Reviews UGC videos because they offer real-life perspectives from actual users, rather than traditional advertisements. Creators of these videos often demonstrate product usage, provide honest feedback, and offer practical tips or recommendations. Whether it's reviewing tech gadgets, beauty products, or household items, these videos empower viewers with knowledge and contribute to a transparent and interactive online community focused on consumer experiences.
