TikTok Shop has taken the eComm world by storm, giving eComm brands a new channel to showcase and sell products. It enables you to sell to new audiences via LIVE stream shopping events, short video and in-app store fronts, as well as making working with creators and affiliates on the platform more effective.

With over 50bn views across TikTok videos tagged #TikTokMadeMeBuyIt - the mass appeal of TikTok as a commerce channel can’t be denied.

When you're making ads, the first thing to do is learn about your customers. This part is super important but often gets skipped.

Dive into info about your customers, like what they say in reviews, comments on ads, messages for support, and answers from surveys after they buy. Also, check out what customers are saying about other similar brands - what are their customers happy or annoyed about?

Meta has recently started heavily pushing out communication to it’s advertisers encouraging them to employ more creative diversity in their ad accounts. They have explicitly stated that accounts with more diversity and less recycled content will perform better in the ad auction.

Knowing your ideal CAC (customer acquisition cost) is one of the most powerful keys to building a sustainable and profitable business. The goal is to know exactly how much you can afford to pay to acquire a new customer

Starting an eCommerce business is an exciting venture, full of potential and the promise of success. However, it's important to tread carefully and avoid some common pitfalls that can hinder your growth in the early stages. To set yourself up for success, here are five things you should never do when starting an eCommerce store.

You can use this time to build up your warm audiences while traffic is less expensive, build anticipation, engage your audience, and set the stage for a successful Black Friday campaign. There are also some tips and tricks for ensuring your approach to media-buying on Google and Facebook is preparing you for a strong peak season.

Black Friday is all about urgency and excitement. Use scarcity and time limitations to encourage shoppers to make quick decisions. Leverage countdown timers, limited stock announcements, and flash sales to create a buzz.

Additionally, consider offering exclusive early access to your loyal customers or newsletter subscribers. This can drive engagement and anticipation leading up to the big day.

Getting people to buy isn’t rational. It's about creating a feeling, a connection with your audience as quickly as possible so they don’t scroll past and make a decision to engage further.

Using an emotional trigger can be the key to a successful ad. From quality and convenience to excitement and altruism, the emotions you evoke in your customers play a crucial role in building brand loyalty and trust, as well as driving action.

You know you need to reduce customer acquisition cost - and the fastest route to doing this is by increasing your conversion rate. But if you have tried all the usual on-site changes and nothing is moving the needle, it could be you have a trust problem.

Bid caps are actual ‘hard caps’ and cost caps are ‘average’ caps. With Bid Caps, your CPA will very likely not go over and Meta will not spend if it doesn’t think it will achieve your cap. Bid caps fail to start or stop very aggressively for this reason. It’s not flexible.

Bid cap is a limit applied to the bid per estimated conversion (the event selected as the optimization goal), rather than realized conversion. It won't allow you to enter ad auctions that it predicts will exceed your set bid. Predictions aren't perfect.

One of the hardest things about scaling an agency or an eComm brands is finding the right people. It’s one of the biggest struggles I see entrepreneurs face.

So this week we are going on a slight diversion from the usual marketing content to share with you the 7 steps that we now use to ensure we hire an A-team that fits in with our culture, and helps our business thrive.

Black Friday and the surrounding holiday gifting period are equal parts exciting and terrifying for eComm brands - get it right and you can ride off the profits for the rest of the year - get it wrong and you are left with too much stock, or too-thin margins or worse, unhappy customers.

OpenAI has integrated a Canva plug-in into ChatGPT, aiming to enhance its AI capabilities, as per recent reports. This integration aims to expand ChatGPT's functionality and make it a more versatile tool for users.

If your revenues or ad performance aren’t where they need to be - the conversion rate is one of the biggest levers you can pull. At this time of year - before the holidays hit, you can also face seasonal lows in conversion rate. In this blog, we'll explore 13 key questions that can help you improve your eCommerce site's conversion rates and boost your bottom line.

A successful landing page is not just a pretty face; it's a strategic masterpiece that instills confidence in prospects and nudges them toward making a purchase.

TikTok is urging eCommerce partners to shift from third-party hosting sites and embrace its native shopping elements, leading to the discontinuation of its Storefront feature that connected third-party shopping processes within the app.

We advised reducing this as it was impacting margins but also buyer behaviour. We explained when taking over; we would not run any discounts or offers for the first 3 months, to flush out these bargain hunters from the funnel. It took a lot of convincing as we expected a very poor 3 months, but they agreed, and the magic word for those three months was “efficiency.”

Are you feeling stuck in a creative rut, struggling to generate new ideas? Don't worry, we've all been there! When you're stuck for ideas - applying a framework can help jumpstart your creative juices. In this blog, we'll share 12 creative frameworks that the Webtopia team use to jump start an ad account.

TikTok has released a comprehensive guide on incorporating the platform into holiday marketing strategies, covering campaign setup, goal alignment, budgeting, and performance.