eComm News Round-Up | Google Unveils Generative AI, Twitter's Blue Checkmarks & TikTok Highlights Ecommerce Ambitions | 14 July 23
Welcome to this week's edition of our Ecomm Newsletter!
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Google Unveils Groundbreaking Generative AI Feature with Potential to Revolutionize eCommerce Businesses
Google's latest generative AI feature, launched in June 2023, introduces a "virtual try-on tool" that offers users an immersive online shopping experience. With a diverse range of models and the ability to customize product preferences, this innovative feature on the Google Shopping tab aims to revolutionize the way people shop online and enhance their overall shopping journey.
Triple Whale Faces Pricing Rollout Setback: ‘We Screwed Up’
Triple Whale, the attribution darling of the eCommerce world, has announced changes to its pricing structure after facing complications due to the increasing number of features offered. The company plans to launch a free dashboard-only option to empower more brands to scale, ensuring continued value for the 5% of customers currently utilizing this feature. The roll-out was met with dismay by many customers who voiced their concerns and rage on DTC Twitter.
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Threads - one Week in - Jon Loomer Weighs In
Threads by Instagram, Meta's surprise Twitter competitor, gained over 100 million users within its first five days, offering a minimalist and bug-free text-focused experience with limited features such as algorithmic feeds and no DMs, edit options, or third-party integrations.
Twitter to Introduce Option for Users to Hide Blue Checkmark, Tweet Likes, and In-App Subscriptions
Twitter is set to launch Twitter Blue, a subscription service offering users exclusive features such as monetization and tweet editing. Additionally, the platform is working on new options that would enable users to hide their tweet likes and the list of their subscriptions, providing privacy and potential relief from judgment for those who prefer to keep their interests private.
Brands Make Significant Progress in Sustainability Amid Stable Supply Chains and Growing eCommerce Demands, Reveals RRD Report
According to R.R. Donnelley & Sons Company's 2023 (Un)Packaging Reality Report, brands successfully tackled supply chain challenges and fulfilled eCommerce demands while making notable progress towards sustainability goals. The report highlights improvements in supply chain stability, reduced concerns about product-related issues and transportation, and a significant increase in eCommerce orders for surveyed organizations.
TikTok Highlights Ecommerce Ambitions, Search Enhancements, AI Innovations, and More in Latest Updates Roundup
TikTok aims to quadruple its ecommerce business this year, with plans to launch a separate online retail store within the app, potentially competing with major players like Amazon and Shein. However, this shift towards becoming a retailer may pose logistical and customer experience challenges, as TikTok will have to manage logistics and inventory directly.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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