Our Team

Tristram Dyer - CEO and Co-Founder

Tris is a seasoned professional in the field of digital strategies, boasting an impressive portfolio that spans both major Irish brands and thriving, international eCommerce groups. With a knack for devising and implementing innovative digital strategies, Tris has left an indelible mark on a variety of projects.
But Tris doesn't just cater to the big players; they are also passionate about nurturing the growth and success of Ecommerce startups. By helping these emerging companies define their digital presence and shape their online communications, Tris has become an invaluable asset in their journey toward reaching new heights.

Daniel Sichel - Head of Performance

Daniel is a Digital and Mobile Lead with many years experience leading performance teams. He is a hands-on, data-driven Digital Leader, with broad multi-channel knowledge, complimented with specialist areas implementing customer acquisition strategies across various industry sectors.

Ben Dyer - Head of Growth

Ben has helped to grow companies for nearly 5 years now. His love for golf is only trumped by the happiness he gets when he sees his partners’ success.

Ben has spent a combined $50m on digital advertising and has experience in both launching and growing brands of all niches. He will be one of the first people you meet when you partner with us and his warm and friendly smile, coupled with his passion for your business should show you what we are all about here.

Meet the Team

Shannon Allanson - Head of Social

Shannon is a data-obsessed people person with a passion for audience targeting and creative testing.
Arun Easwaran - Head of Search

Arun is a results-driven performance manager who enjoys strategising and executing media plans.
Christina Bell- Lead Paid Social Strategist

Christina is a Lead Paid Social Strategist and passionate about blending creativity with data-driven strategy. With agency experience in Australia and London and a knack for crafting innovative solutions, she thrives on collaborating with clients to skyrocket their business.
Alina Nikolaeva - Lead Paid Social Strategist

Alina is a globetrotting digital strategist who loves helping purpose-driven brands achieve their goals.
Muna Mohamed Yusuf - Paid Social Campaign Manager

Muna is a passionate digital marketer who loves creative strategy and building client relationships.
Georgia Chaliamanta - Paid Social Campaign Manager

Georgia is a media buyer with a love for helping brands grow through the power of paid ads.
Chad De Freitas - Paid Social Campaign Manager

Ex Facebook, Chad has the experience and knowledge to drive campaigns further. His love for South African rugby knows no bounds.
Vaibhav Vohra - Digital Marketing Executive

Vaibhav is a problem solver and lateral thinker with a data-driven approach to account optimisation.
Mo Magdy - Email Marketing Specialist

An experienced email marketing strategist with an engineering background. Mo loves to customize strategies that fit brands goals and delight customers.
Ankita Godara - Operations Coordinator

Ankita is a versatile member of the team, responsible for project planning, recruitment, and daily operations.
Yanina Boillat Senra- Paid Social Campaign Manager

Originally from Argentina, and now living in Valencia with her twin sister and Dog Baiily, Yan works with our B2B partners to crush their goals
Mark Holland - Head of Creative

Mark is a copywriter and strategist, responsible for shaping our clients’ advertising creative.
Paras Jain - Paid Social Executive

Paras is a creative and curious ads strategist with an MBA. He loves to analyse data and test, tweak, optimise and experiment to get the best results.
Sarthak Babbar- Google Campaign Manager

Sarthak is a data driven performance marketer with 6+ years of experience in eCommerce. He loves to create customised tactical strategy to achieve business goals.
Lejla Drkic - Google Campaign Manager

Lejla is a Google Campaign Manager with a strong background in ecommerce and digital marketing.
Soumyajit Show - Paid Social Executive

Soumyajit is an engineer turned marketer, with 3+ years experience in Facebook ads with e-commerce brands. Soumyajit loves to craft campaigns.
Bonhishikha Mazumder - Marketing Assistant

Bonhishikha has a background in mass communication and journalism. She is responsible for carrying out the day to day marketing activities!
Aby Thomas- Google Campaign Manager

An expert in understanding target customer behaviour combined with an extensive knowledge of Paid Search, and a track record in driving growth for E-commerce brands.
Ana Valentina Diaz Calderon - Paid Social Campaign Manager

Val is an experienced performance marketer focusing on how Google and Social help drive eCommerce forward. She loves to create customised tactical strategies to achieve business goals.
Fayez Ben Ahmed- Klaviyo Technical Specialist

With three years of dedicated experience in the realm of email marketing, Fayez is passionate about delving into data analytics and crafting innovative strategies to enhance email marketing initiatives and overall performance for clients.
Vidhi Tharad- Paid Social Executive

Meet Vidhi, a jewellery designer turned Paid Ad Strategist with over 4 years in digital marketing. Her mantra: Test-Review-Refine-Repeat. A creative force blending design flair with data-driven precision, Vidhi thrives on optimizing campaigns in the ever-evolving digital landscape.
Christopher Hallam- Creative Strategist

Chris blends data analysis with creative thinking to develop innovative and unique strategies for our clients.
Harsh Singh - Paid Social Executive

Experienced Paid Social Marketer with 4+ years' expertise. Worked with global brands like Nike, Vans, Decathlon. Drives impactful campaigns.
Carly Stringer- Senior Campaign Manager

Carly is a creative and commercially focused Senior Paid Social Campaign Manager with a passion for working with ambitious independent brands. With over 5 years of paid social expertise, she has successfully driven brand growth, customer acquisition and retention across the clothing, jewellery, accessories, homeware and gifting sectors.
Amber Mukerker - Paid Social Campaign Manager

Amber has 4 years of experience in Paid Social working with e-commerce brands.
Lohith- Paid Social Executive

Lohith is an Accomplished paid social marketer specializing in data-driven strategies to optimize campaigns and drive ROI. With a keen eye for analytics and a passion for leveraging insights
Annu Singh- Paid Search Executive

Annu has seven years of experience in digital marketing, specializing in Google Search Ads. She has collaborated with clients across various industries, including e-commerce, telecom, real estate, and healthcare. She is passionate about helping clients expand their businesses through data-driven insights and innovative strategies.
Lucy Perry - Google Campaign Manager

With a love for e-commerce, Lucy thrives upon developing strong relationships with her clients, cross-channel communication and discovering new opportunities to support D2C growth