eComm News Round-Up | Meta's View-Based Payment System, Google's AI Capabilities & Montana's TikTok Ban| 19 May 23
Hello and welcome to another exciting edition of Webtopia's eComm news!
Meta's View-Based Payment System, Google's AI Capabilities, Montana's TikTok Ban & Much More
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Montana Set to Make History as First US State to Ban TikTok
Montana Governor Greg Gianforte signed a bill on Wednesday banning Chinese-owned TikTok from operating within the state, citing concerns over alleged intelligence gathering by China. The legislation makes Montana the first U.S. state to prohibit the popular short video app, prohibiting its availability on Google and Apple's app stores starting from January 1, 2024.
Italy Launches Competition Probe into Apple's ATT
Italy's competition watchdog, AGCM, has initiated an investigation into Apple over concerns that the company may be giving preferential treatment to its own personalized ads, exempting them from the same permission requirements imposed on third-party advertisers to track iOS users. The probe focuses on Apple's App Tracking Transparency (ATT) feature, which prompted complaints from the advertising industry and has previously attracted scrutiny from competition authorities.
Meta to Test Reels View-Based Payment System for Creators
Meta unveiled a new approach on Tuesday, shifting the criteria for creators' earnings to be based on the performance of their public Reels rather than ad revenue. Creators will now be rewarded based on the number of plays their Reels receive, with the potential for additional factors to be considered in the future.
Crack the Code to organic Social Media Success with Chelsea Berman
Join Webtopia's latest podcast episode featuring Chelsea Berman, a seasoned digital marketer and social media enthusiast. Gain invaluable insights from Chelsea as she uncovers the ninja techniques that empower brands to shine like stars by leveraging influencers and their captivating content. Additionally, discover the sacred art of post frequency, a strategic approach to keeping your social media channels abuzz with engaging content while avoiding burnout.
Google Enhances AI Capabilities to Compete with ChatGPT
Google's recent announcements at the annual Google I/O conference are set to revolutionize everyday computing experiences. Leveraging generative AI technology, Google introduced a range of innovative features for PCs and smartphones that will transform traditional tasks. For instance, users can expect a new "Help Me Write" function in Gmail, which goes beyond word suggestions by generating complete email messages based on simple prompts, making the writing process more enjoyable and efficient.
Here's How Search and Gmail Will Transform.
Optimizing Faceted Navigation on Shopify for Improved SEO Performance
Discover the significant impact of faceted navigation on eCommerce SEO, as highlighted by Blink, a leading company specializing in this area. Through their experience, they have observed remarkable increases in organic revenue, ranging from 20% to 200% within a matter of weeks or months after implementing faceted navigation strategies. This approach stands out due to its agility, leveraging the existing assets of a website, particularly the catalogue, without the need for extensive link building or uploading new products.
2033 Forecast: Retail E-commerce Software Market Soars with Trendy Strategies, Revenue Growth, and Comprehensive Analysis
The comprehensive research report on the Retail E-commerce Software market offers valuable insights and industry perspectives for the forecast period of 2023-2033, benefiting companies of all sizes. Covering market trends, technological advancements, key players, and global strategies, this report provides a detailed analysis of the industry's growth potential and investment landscape for the coming years.
Meta Unveils Major Updates to Website Conversion Campaigns
After months of speculation and hints from the community, Meta has officially announced significant changes to its website conversion campaigns. The introduction of Aggregated Event Measurement aims to address the impact of iOS 14.5 and later devices' tracking opt-outs, with Meta indicating that more updates are yet to come while easing advertiser requirements associated with iOS 14.5 changes and Aggregated Measurement.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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