The 7 Step Formula to Facebook Ad Success

People often ask how we get such good results with Facebook Ads, as if there is some secret hack that only we know about. The answer is we get results by testing every aspect of a campaign in a really systematic way. Running this process with dozens of clients has uncovered 7 ’secrets’ to Facebook ad success.

1. Have a great product that is unique. Crappy products won’t sell, even with the best ads.

2. Make sure your website works. You need a fast, easy-to-use website that converts.

3. Understand your audience. No, really. If you stereotype your customers they will see through you, instantly.

4. Target the right people - but don’t assume you know who this might be - test audiences to see which perform best.

5. Have GREAT creative. Show and explain the product quickly, clearly and ideally, using video. Test this too.

6. Have really, REALLY good copy that speaks to people’s pain-points and explains how your product makes their life better - don’t bore them talking about features you are obsessed with, they don’t care. Test this too.

7. Match the creative to the audience - Facebook’s targeting allows for different creative for each audience, don't alienate your potential customers by lumping them together!