5 Powerful Strategies to increase brand trust and reduce Customer Acquisition Cost (CAC)
You know you need to reduce customer acquisition cost - and the fastest route to doing this is by increasing your conversion rate. But if you have tried all the usual on-site changes and nothing is moving the needle, it could be you have a trust problem.
Here are five often overlooked strategies you can use to improve the perception of your brand in the search results and on social media - so you can effectively increase your conversion rate and lower your Customer Acquisition Cost (CAC).
Upload YouTube Reviews:
Make better use of those hard-earned video testimonials by also uploading then to YouTube. Ensure that these reviews are easily discoverable by those seeking information about your products or services - use your brand name plus common search terms like ‘review’. Consider sharing these testimonials not only on your brand's official channel but also on personal channels, (ethically of course) expanding your reach and credibility.
Leverage TikTok Reviews:
Similar to YouTube, TikTok can be a place where your customer might go to check up on you before they buy. Ethically share these reviews on your brand profile or have the customers share them on their own profiles to maximize visibility and engagement.
Optimize Google Results:
Boost your online presence by diversifying your content and obtaining third-party reviews. Here's how:
Collaborate with Bloggers: Gift your products to bloggers in your niche in exchange for detailed, long-form reviews. These reviews provide valuable content and can improve your SEO.
Independent Review Services: Utilize platforms like MySubscriptionAddiction to obtain unbiased, independent review content.
Publish on Medium: Share insightful articles or your founder's story on platforms like Medium, which rank well in search engine results. This not only improves your SEO but also establishes your authority in the industry.
Invest in PR:
Regularly securing PR features on industry-related websites can significantly boost your brand's visibility and credibility. You can achieve this through a PR agency or by reaching out to journalists yourself. Services like PR Dispatch can assist in connecting you with relevant journalist contacts, enhancing your chances of getting featured.
Embrace Review Websites:
While showcasing customer reviews on your website is essential, it's equally important to have a presence on third-party review websites such as Trustpilot. Many customers prefer to see verified reviews outside your website, adding an extra layer of trust to your brand.
Lowering your Customer Acquisition Cost is vital for long-term business success. By implementing these five strategies to make sure when a customer researches your brand - they find a wealth of positive info you can not only reduce CAC but also create a circle of social proof that strengthens your brand's reputation. Remember, the key is to be authentic and ethical in all your efforts to gain customers' confidence and loyalty.
