Boosting eCommerce Conversion Rates: 13 Questions to Ask if your Conversion rate is low

If your revenues or ad performance aren’t where they need to be - the conversion rate is one of the biggest levers you can pull. At this time of year - before the holidays hit, you can also face seasonal lows in conversion rate. In this blog, we'll explore 13 key questions that can help you improve your eCommerce site's conversion rates and boost your bottom line.

There is no one-size fits all approach - and it’s important to measure the impact of any change you make - but here are 13 questions you can ask to come up with hypotheses to test. 

1. What's the product page experience like?

Your product pages are where the magic happens. Ensure they are visually appealing, informative, and user-friendly to keep visitors engaged.
2. Is the add to cart button above the fold?

Placing the "add to cart" button prominently on the page, ideally above the fold, makes it easier for customers to take action.

3. Is the add to cart button 'sticky'?

Make the "add to cart" button sticky so that it remains visible as users scroll through the page, encouraging spontaneous purchases.

4. Is there a quick 'buy now' button?

Offer a convenient "buy now" button alongside the traditional "add to cart" option for shoppers who want a swift checkout experience.

5. Is it easy for the user to progress to the next stage of the funnel?

Streamline the checkout process and reduce friction, ensuring users can easily move from product selection to payment.

6. Are there payment icons near the ATC button?

Display trust-building payment icons near the "add to cart" button to reassure customers about the security of their transactions.

7. Are press mentions and testimonials visible?

Showcase positive reviews, testimonials, and any press mentions to build trust and credibility with potential buyers.

8. Are buy now, pay later options obvious?

If you offer flexible payment options like 'buy now, pay later,' make sure they are prominently displayed during the checkout process.

9. Is the returns policy available?

Especially for high average order value (AOV) items, make the returns policy easily accessible so customers feel confident in their purchase.

10. Are there additional product shots?

Provide multiple high-quality product images that go beyond what customers may have seen in ads, allowing them to examine the product thoroughly.

11. Are the product shots high quality?

Invest in professional, high-resolution images and offer zoom options to give customers a close-up view of your products.

12. Are there videos of the product in use?

Consider including product demonstration videos or videos of customers using/wearing the product to provide a richer shopping experience.

13. Is the content too text-heavy?

Simplify product descriptions with bullet points, icons, and concise information to make it easier for customers to absorb essential details.

Improving your eCommerce site's conversion rates involves careful consideration of the user experience, trust-building elements, and content presentation. By asking these 13 questions and making the necessary adjustments, you can create a more conversion-friendly website that drives higher sales and happier customers. Keep in mind that ongoing optimization is key to staying competitive in the ever-evolving world of online retail.