Mobile Commerce is on the Rise!

26 Nov

Did you know that by the end of 2024, mobile commerce is set to make up 73% of all ecommerce sales? That’s huge—but it’s not all that surprising, is it?

With life getting busier, more people are choosing to shop on their phones, whether they’re browsing, comparing prices, or making quick purchases.

Mobile shopping doesn’t just make things easier online—it also helps bridge the gap between online and in-store, making it seamless for customers to shop whenever and however they want.

Mobile commerce and consumer behaviour

Mobile commerce has truly changed the way we shop, making it possible for people to buy what they need any time, anywhere. Here are a few key trends that have emerged in recent years:

Increased use of mobile apps: Many retailers have launched mobile apps to create a smoother shopping experience. These apps load faster, are easier to navigate, and offer personalised recommendations, making it simple for customers to complete their purchases.
Omnichannel experiences: Mobile commerce makes it easy to switch between online and offline shopping. Customers can research products while browsing in-store or use apps to score exclusive deals, boosting sales across all channels.
One-click purchasing: The convenience of one-click payments, thanks to mobile wallets like Apple Pay, Google Pay, and PayPal, has made it easier than ever to complete a purchase, leading to higher conversion rates and fewer abandoned carts.

These changes in how consumers prefer to shop show that mobile commerce is here to stay. Businesses need to adapt to meet the expectations of mobile shoppers!

Mobile optimisation goes hand-in-hand with your sales growth

If your website isn't already mobile friendly, it absolutely needs to be! With most ecommerce traffic now coming from mobile devices, businesses that don’t optimise their websites risk missing out on a significant chunk of potential sales. Here’s how mobile optimisation can help boost your ecomm sales:

Improved user experience: Websites designed for mobile devices offer a smoother browsing and shopping experience, which leads to higher engagement and conversions. Key factors like responsive design, fast loading speeds, and easy navigation are essential for keeping mobile users happy.
Reduced cart abandonment: Complicated checkout processes are a major reason for cart abandonment on mobile. By streamlining checkout forms and providing mobile-friendly payment options, businesses can significantly reduce those abandonment rates.
Higher conversion rates: Mobile-optimised websites typically enjoy higher conversion rates compared to those that aren’t. Studies show that businesses with mobile-friendly websites see an average conversion rate of 3%, while non-optimised sites struggle with less than 1%.

So, investing in mobile optimisation isn’t just a nice-to-have—it’s a must for staying competitive in the ecommerce space!

Create customer-friendly payment solutions

Mobile wallets and payment apps have completely changed the checkout game, making mobile commerce transactions easier and more secure than ever. Consumers love mobile payment options because they’re so quick and straightforward! It’s crucial to offer popular solutions like Apple Pay, Google Pay, and PayPal, as these allow customers to complete their purchases with ease and convenience.

Plus, mobile wallets come with extra layers of security, which helps reduce the risk of fraud and gives shoppers peace of mind while they’re browsing and buying on their devices.

It’s a win-win for both customers and businesses!

Jump on the bandwagon and ensure you have a mobile app to increase customer loyalty

Investing in mobile apps is a fantastic way to boost customer loyalty and keep people coming back for more! Mobile apps create a personalised experience by tracking user preferences and behaviour, which means businesses can send tailored product recommendations and exclusive offers directly to their customers. Plus, push notifications are a great way to re-engage shoppers by reminding them about abandoned carts or letting them know about flash sales, making it even easier for them to make repeat purchases.

Many brands have found success by creating loyalty programmes within their mobile apps. These programmes reward customers for their purchases and interactions, driving engagement and increasing customer lifetime value (CLV). It’s a smart move that benefits everyone involved!

Top tip: When you launch your brand app, think about offering customers a 10% discount or a similar deal when they download it. This little incentive will not only encourage them to download the app but also keep them coming back for more when they shop!

Social commerce has entered that chat and is here to stay!

Social commerce is taking mobile shopping to the next level by integrating shopping features right into social media platforms. With sites like Instagram, Facebook, and TikTok rolling out options that let users shop directly from posts, stories, or videos, the shopping experience has never been smoother.

This transformation has turned social media into a powerful tool for mobile commerce, especially for savvy shoppers who love convenience. Many brands are now seizing the opportunity to connect with these mobile-first consumers by creating engaging shopping experiences through influencer partnerships, shoppable posts, and in-app purchases. It’s a fantastic way to reach customers where they’re already spending their time.

The hiccups of mobile commerce and what to watch out for

While mobile commerce opens up a world of opportunities, it doesn’t come without its hurdles:

Security worries: As more people shop on mobile, the risk of cyberattacks and data breaches increases too. Businesses need to prioritise security measures like encryption and multi-factor authentication to keep customer info safe.
Keeping it consistent across devices: Shoppers often jump between mobile, desktop, and tablets. Making sure your site looks and feels the same across all devices is key to avoiding customer frustration and drop-offs.
Technical limitations: Mobile screens are smaller, and devices often have less processing power than desktops. It’s all about finding the right balance between functionality and design to create a seamless experience that won’t leave mobile users struggling.

Navigating these bumps in the road will set your brand up for smoother success in the world of mobile shopping!

Guest User