eComm News Round-Up | LinkedIn's Ad Tips, Instagram's Broadcast Channels , TikTok's New Ventures | 23 June 23
Welcome to this week's edition of our Ecomm Newsletter!
Read up on- LinkedIn's Ad Tips, Instagram's Broadcast Channels , TikTok's New Ventures & Much More...
Let’s get started…
Buy-Now-Pay-Later: 70% of users say they would no longer shop at e-commerce stores without BNPL
Buy now, pay later (BNPL) is revolutionizing the e-commerce landscape, as consumers increasingly seek convenient and flexible payment options. With platforms like Klarna and Paypal gaining popularity, BNPL has become a preferred method of payment, with 70% of users indicating they would no longer shop at e-commerce stores without flexible financing.
LinkedIn Offers Tips for Maximizing the Impact of Your Ads and Posts
LinkedIn Shares Expert Tips for Boosting Your Content Performance on the Platform, including valuable insights from Alexandra Morales, a social media manager from the LinkedIn Ads team, on optimizing organic and paid posts for increased engagement and visibility in-stream. Simplifying the user experience and providing value in return for engagement are highlighted as essential strategies for maximizing LinkedIn content impact.
Instagram Widens Broadcast Channels Access to All Creators and Conducts Trials for New Channel Options
Instagram extends access to its Broadcast Channels feature to all users with an active Creator account, as the platform aims to prioritize private discussions over traditional feed posts. Mark Zuckerberg, Meta's CEO, announced the expansion, enabling creators to share updates with a wider audience through direct messages (DMs), while Instagram tests new Broadcast Chat tools to further enhance the user experience.
Enhance the gramming experience.
Canada Passes Payment Bill, Prompting Facebook to Cease News Sharing
Following the approval of the Online News Act by Canada's Parliament, Meta Platforms Inc has announced its decision to terminate news access on Facebook and Instagram for all users in the country. The legislation aims to enforce payment from internet giants to publishers and is set to be formally adopted soon.
TikTok Ventures into E-Commerce Realm, Aiming to Rival Amazon and Shein
TikTok has confirmed the testing of an in-app shopping section called "Trendy Beat" in the U.K., where it offers products for sale, shipped, and sold by a subsidiary of its parent company, ByteDance. The section features trending items from popular videos, including tools for ear wax extraction. However, the new e-commerce initiative is not currently being tested in the U.S., as TikTok is primarily focused on expanding its TikTok Shop offering to onboard new merchants for brand sales on the platform.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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