Meta's AI Features, Google Analytics's UA & LinkedIn's Newsletter| 25 August 23
Welcome to this week's edition of our Ecomm Newsletter!
Let’s get started…
Meta Drops More AI-driven features - under the ‘Advantage+’ Umbrella
It seems that all things AI driven for Meta Ads now have the label ‘Advantage+’ - which is confusing as it used primarily to refer to Advantage+Shopping Campaigns (ASC). Read on for a summary of Meta’s array of AI driven features - including new AI Driven Creative enhancements.
Google Analytics UA Has Finally Stopped Processing - Two Months Later Than Expected.
Google has begun notifying users that Universal Analytics properties have ceased processing data after the Google Analytics 4 (GA4) deadline has passed. The transition to GA4, despite being met with resistance due to the unfamiliar user interface, is being encouraged, while some Universal Analytics properties still continue to process data, contrary to previous warnings of immediate cessation.
TikTok Encourages Retailers to Embrace Native Shopping Features
TikTok is urging eCommerce partners to shift from third-party hosting sites and embrace its native shopping elements, leading to the discontinuation of its Storefront feature that connected third-party shopping processes within the app. Instead, TikTok encourages retailers to transition to its own shopping tools, such as TikTok Shop, which aims to facilitate a more direct in-app purchase flow.
Semrush Launches Ecommerce Booster App to Enhance Shopify Store Performance
Semrush addresses the challenges faced by small businesses in optimizing product pages for increased traffic and sales with the launch of its Ecommerce Booster app, designed exclusively for Shopify. This AI-powered app offers actionable strategies to enhance content and visuals on product pages, promising a more efficient and effective approach to e-commerce optimization.
LinkedIn Enhances Newsletter Creation Options
LinkedIn is enhancing its newsletter creation process and expanding its capabilities to accommodate a growing number of users engaging with newsletters on the platform. The updates include a revamped article editor, improved customization options, draft saving, scheduling, and the ability to host multiple newsletters in one place, catering to users seeking to broaden their reach and relevance. Additionally, LinkedIn is introducing an auto-follow feature for newsletter subscribers, ensuring they also follow the creators' regular updates on the platform.
Want to Know How Your Meta Ad Performance Compares To Your Industry?
Jon Loomer introduces a new article that outlines Meta Ads Benchmarking for gaining personalized insights into performance. The feature aims to provide users with valuable data and analysis regarding ad performance within the Meta platform.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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