eComm News Round-Up | Meta's Verification, Snapchat's Key Findings & Facebook Ads | 30 June 23
Welcome to this week's edition of our Ecomm Newsletter!
Meta's Verification, Snapchat's Key Findings & Facebook Ads
Let’s get started…
What is Live Shopping and Could it be Right for Your Ecomm Store?
In this special mini podcast episode, Jessie Healy interviews Elena Miller, a live shopping host for an established German eComm brand, to hear all about the concept of live shopping and its integration into the e-commerce landscape. Live shopping emerged as a billion-dollar market during the COVID-19 pandemic and continues to grow in popularity. Elena shares how customers can watch product presentations and demonstrations in real-time.
Listen Now- Apple, Spotify, Google and Stitcher
Meta to Extend Meta Verified Program to All Regions, Promising Expanded Benefits
Meta expands its Meta Verified subscription package, previously available in Australia and New Zealand, to all regions, allowing users to purchase a verified blue checkmark on Facebook or Instagram along with dedicated account support and additional features for a monthly fee of $11.99 or $14.99 via mobile apps. Despite concerns regarding the devaluation of the blue checkmark, Meta's decision to extend the program suggests some benefits derived from selling social platform verification.
Snapchat Reveals Key Findings: Understanding Gen Z's Expectations from Brands
Snapchat has shared valuable insights on connecting with Gen Z consumers, which can assist in planning for the upcoming holiday season. The survey conducted in partnership with Omnicom Media Group reveals the importance of authenticity, relevance, and context in brand messaging and media selection to effectively engage with this digital-native generation.
The Sustainable Fashion Communication Playbook, Empowering Fashion Communicators to Drive Sustainability
UN Environment Programme and the UN Climate Change-convened Fashion Charter release The Sustainable Fashion Communication Playbook, a comprehensive guide aimed at fashion communicators to drive sustainability efforts in the industry. The playbook emphasises the influential role of storytellers in combating unsustainable consumption, providing strategies for countering misinformation, reducing overconsumption messages, promoting sustainable lifestyles, and empowering consumers to demand action from businesses and policymakers.
Facebook Ads: Lookalikes and Creative Optimisation
Due to the intense competition on Facebook, it requires diligent effort to ensure the effectiveness of your strategy. It is crucial to avoid applying a universal approach to all accounts since each account is unique, as this may result in overlooking superior performance achievable through alternative strategies.
Learn more: Listen to the podcast here.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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