Ecomm News Round Up | Calculate Your Customer Lifetime Value | 10 March 22
Last week was all about TikTok and Instagram. This week it’s a mixed sweet bag of industry news - from Pinterest to Google Analytics to Kickstarter.
Plus a very helpful free calculator found by our team to calculate your Customer Lifetime Value!
Podcast of the Week
Product launches can be a rocket ship to your sales or a sinking vessel pulling you underwater. Here are 6 different ways to make your next product launch your best ever.
6 Tips To Make Your Next Product Launch Your Best Ever
Pinterest - Static Ads v Video Ads
With over 431 million active users, Pinterest is a platform with huge potential for advertisers, especially given its high engagement and visual focus. Creatopy researchers ran two ad campaigns, each with a budget of $2k, over the course of 30 days…
Attract Quality Leads with Instagram Ads
Want more qualified leads from Instagram? Here’s a simple step-by-step framework to follow to improve your lead gen efforts.
Five Ways to Drive Better Leads with Instagram Ads
Calculate Your Customer Lifetime Value
Customer lifetime value (CLTV) is one of the most important metrics to measure - do you know what yours is? By measuring CLTV in relation to cost of customer acquisition (CAC), you can see how long it takes to recoup the investment required to earn a new customer.
Google Analytics Violates GDPR in France
France’s lead regulator CNIL has determined that the use of Google Analytics is a violation of the General Data Protection Regulation (GDPR).
Read Exactly What This Could Mean For Business
Launching A Successful Kickstarter Campaign
Looking at Kickstarter as a way to raise funds to launch your product? Learn from an expert on how to launch your campaign, exceed your funding goal and build your brand in the process.
5 Tips for Launching a Successful Campaign
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