eComm Weekly Round-Up | IG In-app Scheduling, Google Forecasting Tools & Twitter’s User Growth | 18 November
With another week closer to BFCM, I decided that it would be a good idea to provide you with some useful tools to increase your business’ potential.
In this week's edition, I have found an Instagram marketing strategy audit + 10 marketing threads to learn from.
Also… Big news… Twitter’s user growth is now at an all-time high!
What?! Surely these stats came in after the verification dumpster fire that’s currently happening 👀
Read on for more…
Podcast Of The Week:
This week’s episode on the eCommerce Impact Podcast is a little different - I wanted to shine a light on entrepreneurship in its early stages to provide some inspiration for others that are still in the thick of it.
Diary of an Early stage Food Startup
Instagram’s In-app Scheduling:
The new tool allows businesses and creators to schedule their posts in advance without having to use third-party apps or Creator Studio. You will be able to schedule your posts up to 75 days in advance!
Googles Video Forecasting Tool:
Forecasting for Video Action Campaigns (VAC) is now available in Google Ads Reach Planner. This makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics.
Gauge Your Video Ads Performance
Instagram Strategy Audit:
It takes time and effort to build a business on Instagram. If you believe that your Instagram strategies and tactics are not working, then this audit is worth a read so that you can renew your results.
Twitter’s User Growth At All Time High Under Elon Musk:
During the first full week of Elon Musk owning the platform, Twitter’s daily user growth has accelerated to more than 20 percent. While users may not be fleeing Twitter en masse, advertisers are. Musk said the company has seen “a massive drop in revenue due to activist groups pressuring advertisers.”
Rahul On 10 Marketing Threads To Learn From:
Rahul Issar shares the 10 Marketing threads that he has learned something new from. They range from 5 steps to create a solid creative strategy to the fastest way to make $500k per year.
Upskill Yourself In Your Free Time
And that’s another week all wrapped up for the eComm news! Join me next week for more stories.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
