Get your Amazon Store set up by the end of the day: a quick-start guide for new brands
So, you’ve decided to dive into the world of Amazon selling, great choice! But let’s be honest: the sooner you get set up, the sooner you can start reaching customers. In fact, with the right approach, you can get your Amazon store up and running by the end of the day. Ready to make it happen? Let’s break down the essential steps to get you selling in no time.
Why sell on Amazon?
With over 300 million active customers, Amazon is a goldmine for ecommerce brands. From increased visibility to trust and credibility, selling on Amazon can skyrocket your brand’s growth. But to maximise this opportunity, you need to get your store up and running fast. That’s where this guide comes in.
1. Choose your selling plan
First things first, you need to pick the right selling plan for your needs. Amazon offers two main options:
Individual Plan: Ideal for those starting small, it charges less than a dollar per item sold.
Professional Plan: If you plan on selling more than 40 items a month, this is your best bet, with a monthly subscription fee around $40.
Choose the plan that fits your business model and sign up on the Amazon Seller Central platform. Pro tip: Have your tax information, bank details, and contact info ready to speed up the registration process.
2. Set up your Amazon Seller account
Once you’ve picked your plan, it’s time to set up your Amazon Seller account. Here’s what you’ll need:
Business information: Legal name, address, and contact details.
Bank account details: For Amazon to deposit your sales earnings.
Tax information: To comply with local regulations.
Identity verification: Usually a government-issued ID.
Make sure all information is accurate to avoid delays. The faster you provide the required details, the faster you can start selling.
3. List your products like a pro
To stand out in the competitive Amazon marketplace, optimising your product listings is crucial. Here’s how to do it:
Compelling Titles: Include relevant keywords to help customers find your products.
Bullet Points: Highlight key features and benefits in easy-to-read bullet points.
High-Quality Images: Use clear, high-resolution images from multiple angles.
Detailed Descriptions: Give a thorough overview, including dimensions, materials, and usage instructions.
Want to learn more about optimising your listings? Our free playbook, “Boosting Organic Visibility on Amazon: A Beginner’s Guide for New Brands,” dives deeper into strategies to enhance your product pages. Download here.
4. Price competitively
Pricing can make or break your success on Amazon. Research your competitors and consider using Amazon’s Automate Pricing Tool to stay competitive without constant manual adjustments. A well-thought-out pricing strategy can help you attract more customers and secure the coveted Buy Box spot.
5. Fulfilment method: FBA or FBM?
Choose between Fulfilment by Amazon (FBA) or Fulfilment by Merchant (FBM):
FBA: Amazon handles storage, shipping, and customer service. This is ideal for new sellers looking for a hands-off approach.
FBM: You manage storage and shipping. It offers more control but requires more effort.
6. Launch and promote your products
Once your listings are live, it’s time to drive traffic and boost visibility:
Amazon Ads: Use Sponsored Products or Sponsored Brands campaigns to reach a wider audience.
Social Media Promotion: Leverage your social channels to build excitement.
Email Marketing: Notify your existing customers about your new Amazon store.
Psst… If you need help with Amazon Ads, we offer specialised services to help you optimise your campaigns and maximise your ROI 😉
7. Monitor and optimise
Your job doesn’t end once your store is live. Monitor your sales performance using Amazon’s Seller Central analytics. Track key metrics like:
Click-through rates
Conversion rates
Customer reviews
Use these insights to refine your product listings, improve your ad campaigns, and enhance your overall strategy.
Ready to boost your organic visibility?
Setting up your Amazon store is just the first step. To truly succeed, you need to optimise for organic visibility. That’s where our playbook, “Boosting Organic Visibility on Amazon: A Beginner’s Guide for New Brands,” comes in handy. This guide dives deep into strategies like leveraging reviews, A+ content, and more to help you climb the rankings faster.
Looking to take your Amazon strategy to the next level? We’re experts in Amazon Ads and organic growth. Get in touch today to learn how we can help your brand shine on the world’s biggest ecommerce platform.
The clock is ticking. You can start your Amazon journey today and see your products reach new heights. Ready, set, launch! 🚀