Black Friday and the surrounding holiday gifting period are equal parts exciting and terrifying for eComm brands - get it right and you can ride off the profits for the rest of the year - get it wrong and you are left with too much stock, or too-thin margins or worse, unhappy customers.

OpenAI has integrated a Canva plug-in into ChatGPT, aiming to enhance its AI capabilities, as per recent reports. This integration aims to expand ChatGPT's functionality and make it a more versatile tool for users.

A successful landing page is not just a pretty face; it's a strategic masterpiece that instills confidence in prospects and nudges them toward making a purchase.

TikTok is urging eCommerce partners to shift from third-party hosting sites and embrace its native shopping elements, leading to the discontinuation of its Storefront feature that connected third-party shopping processes within the app.

We advised reducing this as it was impacting margins but also buyer behaviour. We explained when taking over; we would not run any discounts or offers for the first 3 months, to flush out these bargain hunters from the funnel. It took a lot of convincing as we expected a very poor 3 months, but they agreed, and the magic word for those three months was “efficiency.”

Are you feeling stuck in a creative rut, struggling to generate new ideas? Don't worry, we've all been there! When you're stuck for ideas - applying a framework can help jumpstart your creative juices. In this blog, we'll share 12 creative frameworks that the Webtopia team use to jump start an ad account.

TikTok has released a comprehensive guide on incorporating the platform into holiday marketing strategies, covering campaign setup, goal alignment, budgeting, and performance.

In the world of advertising, creativity knows no bounds. By implementing these ten strategies and infusing your campaigns with a touch of the unexpected, you can transform lackluster ads into compelling narratives that resonate with your audience. So, go ahead and break the pattern, interrupt the scroll, and create ads that leave a mark.

It's so easy to = believe the glitz and glamour that social media portrays about entrepreneurship. It seems like everyone's rocking it with success and achievements all the time. But let's be real here. Behind those bragging posts and toxic positivity, there's a whole other side of the story that doesn't always get the spotlight.

Shopify's Summer '23 Edition Introduces various updates, aiming to empower entrepreneurs and support their business aspirations. The platform incorporates more than 100 innovations, including Al-infused features, to offer a new era of commerce with numerous possibilities.

Meta's Threads receives its first significant iOS update, introducing a Follows tab to the activity feed, making it easier to see new followers and subscribe to unfollowed users for notifications.

Running an online store can be exciting, but if you're not capitalizing on your traffic to turn customers into loyal, repeat buyers, you're leaving money on the table! In this blog, we'll explore four powerful flows you can set up in Klaviyo to boost your customer engagement and skyrocket your sales.

In the world of digital advertising, there is an ongoing debate about whether or not it is necessary to spend money on brand ads, specifically bidding on your own brand terms in search results.

Repositioning your product offer is a strategic approach that can significantly impact your audience's perception and drive them to take action. By implementing these five tested techniques, you can create a compelling narrative that resonates with your target market, solves their problems, and generates a sense of urgency.

Meta expands its Meta Verified subscription package, previously available in Australia and New Zealand, to all regions, allowing users to purchase a verified blue checkmark on Facebook or Instagram along with dedicated account support and additional features for a monthly fee of $11.99 or $14.99 via mobile apps.