Duffield Lane aimed to enhance revenue from email marketing and optimize customer engagement through email flows.

Timeline:

October 2023 to December 2023 vs January 2024 to February 2024

Strategy :

Welcome Flow Optimization

Sequential emails designed to welcome subscribers, share brand story, highlight social presence, build trust with reviews, and create urgency with discount code expiry.

Post-Purchase Flow Enhancement:

Tailored for first-time and repeat customers.

Included thank you messages, introduction to loyalty program, discount offers, and personalized product recommendations.

Monthly Revenue Growth: Revenue from email flows increased by 163%

Forecasted Revenue Increase: Yearly revenue from email flows forecasted to rise by 76%.

Improved Customer Engagement: Unique placed orders from email flows increased by 81%.

Enhanced Click-Through Rate: Click-through rate of email flows increased by 31%,

Increased Forms Submit Rate: Forms submit rate rose by 55%, indicating better interaction and interest.