Our partner, Helm & Oar is an esteemed lifestyle fine art gallery, housing a diverse collective of 30 resident artists hailing from 17 countries worldwide. Their store empowers art lovers to design inspiring spaces with unique, ready-to-hang fine art.  

We started working with Helm & Oar in January 2024 with the primary objective to increase email-attributed revenue and grow a profitable email list. We managed everything from their email marketing strategy and creative support to flow automation and campaign management. 

The service covered audience segmentation, email optimisation, and data-driven tracking of open and click rates.

The initial challenge was to optimise email engagement and drive conversion through a more personalised approach. We focused on optimising email engagement by analysing customer behaviour and adjusting email content accordingly. Our primary strategy included segmentation, sending personalised flows, and excluding Apple MPP opens and bot clicks from tracking.

Prior analysis revealed a need for enhanced flows, which led to a +154% increase in flow-attributed revenue over the prior eight months in 2023.

A +230% increase in opt-in rate from January 2024 to August 2024 showed the success of list growth efforts.

• +119% increase in email-attributed revenue compared to the previous eight months in 2023.

• Campaign conversion rate rose by +70%, with revenue per recipient for campaigns increasing by +93%.

• Flow conversion rates surged by +120%, and revenue per recipient for flows grew by +193%.

• Engagement saw a +15% increase in click-through rate and a +4% rise in open rate.