Mamamade is a baby and toddler mealtime delivery service that uses 100% organic ingredients that are free from the big-8 allergens.

They do the heavy lifting, chopping and cooking so parents can have nutritious, delicious food, ready in minutes.

What Mamamade stands for has always been clear: to share the load and the love. They recognise that when it comes to nutrition, wellbeing and parenting, there's no one-size-fits-all.

Webtopia have been Mamamade’s advertising partners since the beginning of 2022 and manage both their Meta and Google ads.

Our team works closely with theirs to produce the creative assets needed and implement changes. We also check in regularly with creative and data reviews.

Webtopia worked with Mamamade to revise their customer persona and systematically test new Meta ads targeted to this audience.

We set a goal of reducing the Customer Acquisition Cost (CAC) to £20 while we were in this testing phase. From there, the strategy was to scale.

Our team focused on four things to achieve this:

● Making ‘TikTok style’ organic ad creative that was inclusive, relatable and engaging to our target audience.

● Deeply understanding the customer so our marketing speaks to the pain points of working parents (like time and money saving).

● Testing new creative hooks based on psychology and data.

● Improving site CRO.

In the space of one month and shortly after launching this new campaign, we reduced the CAC by a whopping 30% from £30 to £21. From there, we scale!