eComm News Round-Up | Instagram’s new creator friendly features, Shopify’s Q1 results & Meta’s utilization of AI to generate advertisements| 14 April 23
Welcome to the latest edition of eComm news from Webtopia. This week read up on, Instagram’s new creator friendly features, Shopify’s Q1 results, Leveraging Google Ads for Funnel Marketing & Meta’s utilization of AI to generate advertisements
Let’s get started…
Instagram, which is owned by Meta, introduces fresh features to its creator marketplace.
Instagram, under Meta's ownership, will now offer elements of its creator marketplace through API (Application Programming Interface), simplifying the process for brands to find and maintain relationships with creators on third-party marketing platforms.
How Tru Earth scaled to 8 figures in less than a year through the power of video ads
Are you ready for some exciting news? The latest episode of Webtopia's podcast is out now! Join us as we dive into the amazing success story of Tru Earth, who scaled their brand to over 160,000 active subscribers in under a year using the power of video ads. Discover the secrets behind their success, including when to invest in highly produced ads versus DIY ads, choosing between in-house or ad agency advertising, handling competition and copycats, building a loyal community, finding the right investor for a mission-driven brand, and upcoming marketing trends.
Don't miss out on this thrilling episode - tune in now for some incredible insights!
Shopify Sets May 4, 2023 Date for Q1 2023 Financial Results Announcement
After the end of the first quarter on March 31, 2023, Shopify Inc. (NYSE, TSX: SHOP), a leading provider of internet infrastructure for commerce, is scheduled to release its financial results on Thursday, May 4, 2023, after the markets close.
Stay tuned for the latest updates on the company's performance.
Leveraging Google Ads for Comprehensive Funnel Marketing
Full-funnel marketing is a strategy that aims to transform potential customers who are unfamiliar with your brand into actual customers. It involves a three-stage process, starting with the awareness stage where people become interested in your brand. The consideration stage comes next, where they evaluate your brand against competitors to determine whether to make a purchase. Finally, the conversion stage is where they take the desired action, such as making a purchase or filling out a form. These stages are organized in a funnel shape, with awareness at the top, consideration in the middle, and conversion at the bottom.
Meta is considering utilizing generative artificial intelligence to generate advertisements
While several major tech firms are hurrying to release generative AI software, Apple and Meta have kept quiet on the matter. However, Mark Zuckerberg's organization announced its intention to employ generative AI in producing advertisements for various companies before the year ends.
Lemon8, the sister app of TikTok, experiences a surge in popularity in the United States
Despite increasing national security concerns surrounding ByteDance's connections to China, a new mobile application from the parent company of TikTok is gaining ground in the United States. The app, aimed at Generation Z users, blends elements of TikTok-style videos and Instagram-style photos.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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