9 Ideas for your Black Friday offer

Black Friday is nearly upon us! What offers are you thinking of running?

Consumer behaviour has been conditioned to shop earlier for Christmas and use Black Friday to get discounts. Buyer intent is at its highest, how will you capitalise on this?
It doesn’t always have to be a discount and doesn’t always have to mean giving away lots of precious margin.

Here are some other ideas for your Black Friday Offer.

1. Free shipping.
2. Free products - spend XYZ to receive a free ABC. Increases AOV and is a chance to get rid of extra stock. Could also use a low cost item.
3. Donation to charity instead of a discount.
4. Launch a new/exciting product. Could be limited edition to increase scarcity.
5. Free merchandise.
6. Provide a gift card instead of monetary discount to encourage shopping with you again.
7. Special bundles - discount for multiple product purchases. Up that AOV to keep profitability.
8. Exclusive deals for loyal customers - increases loyalty/retention while keeping discount volumes low.
9. Discounts on minimum spends, or tiered discounts the higher the cart value to increase the AOV.

What have you tested in the past, what will you be running this year?