Email Subject Line Best Practice for eCommerce
Subject lines can be your first and last impression with a customer or potential customer - make it count!
First the basics…
Subject lines: 40-50 characters/6-9 words
Keep it simple and to the point - you’ve got seconds to make that impression
Use personalisation - your email is 22% more likely to be opened.
Don't forget your mobile snippets/preview text: 60-90 characters/ 8-10 words
Then get creative…
Personalise, personalise, personalise. Use the recipient's name. For emails like abandon check-out or back in-stocks, add the actual product in either space for more impact.
An emoji can get you noticed in a ‘noisy’ inbox. Use just 1 in your subject/snippet line and only if appropriate for the brand or audience being targeted
Compelling Offer? Tell them about it.
Candice, here’s £20 off
Have this one on us ✌️
Use lists
Our 5 most popular buys this week
Our Top 10 Email Hacks
Our Top 5 Tips for potty training 🚽
Humans are curious - create intrigue
Ssssh 🤫 Candice...this ones for you
How’s it so damn good?
Surprise! For your eyes only 👀
We all know someone who needs this
FOMO or Scarcity
Humans have a deep fear of missing out - email subject lines threatening scarcity (hurry, before it’s too late!) tend to perform well.
Gah! Only 5 left in stock
Candice, we’re about to sell out
Use Humour
Laughter is the best medicine and a great way to get your email noticed in a dull inbox. But only use this if you know you’re audience well and fits your brand!
“C’mon, its Friday and you’re killing time anyway…’
“ Dont tell your mum!”
Test and learn! A/B test your subject lines - it's the easiest way to add testing into your email strategy.
