Boost Your Meta Account: 15 Optimizations You Can't Afford to Miss!
Hello and welcome back to our blog! This time we’ve got some awesome optimization ideas for your Meta account. These are simple yet effective ways to get the most out of your campaigns. Let's dive in:
Dynamic Ads to Broad Audiences (DABA): Have you tried this? It's a cool feature that allows you to show dynamic ads to a wide range of people. Give it a shot!
Whitelisting: Ever thought about working with creators or influencers? You can use their accounts to publish your ads. It's a neat way to reach new audiences.
Broad Audiences: Don't limit yourself to specific targeting. Test out ads for broad audiences without any specific targeting. In this instance you don’t list any interests at all, just pure broad targets. You might be surprised by the results!
Broad Interest Audiences: Similar to the previous point, try targeting people based on broad interests, or stacking a lot of interests together to create a broad group of people. This can help you reach a wider group of potential customers.
Stacked Lookalikes: Create lookalike audiences based on multiple sources. This can give you a more comprehensive audience to target.
Retargeting: Are you retargeting your social engagers and website visitors? Don't forget to test retargeting and compare it to targeting new customers. Sometimes the best results come from previous interactions.
Advantage Plus Campaigns (ASC): Alongside your regular conversion campaigns, experiment with ASC campaigns. They can bring in some extra oomph!
ASC Setups: Play around with different ASC setups. For example, try separating your catalog into a separate ASC. It might just do the trick!
CRM List: Upload your customer list to Facebook and create lookalike audiences and custom audiences. It's a fantastic way to target people who are similar to your existing customers.
Budget Split: Make sure you allocate a good chunk (at least 70%) of your budget to cold audiences at the top of the funnel. You want to reach new people, after all!
CAPI Setup: Set up Conversions API (CAPI) to track and optimize events on your website. It's super handy and can provide you with valuable data.
CBO vs. ABO: Test Campaign Budget Optimization (CBO) against Ad Set Budget Optimization (ABO). See which one works better for you and your campaigns.
Catalogue and Dynamic Creative: Double-check that your catalog is set up correctly and that you're using the dynamic creative ad format. It adds a personal touch to your ads!
Pixel, Domain, and Aggregated Events: Make sure your pixel is working properly, your domain is verified, and your aggregated events are set up correctly. You want accurate data for effective optimization.
Cost Caps: Give cost caps a try. It's a strategy that helps you control your return on ad spend (ROAS). Test it out and see if it works for you.
These optimizations can give your campaigns a real boost, so don't miss out on them!
It’s a fun ride to be on and the Webtopia team are here to support you. Send us an email at hello@webtopia.co to book a free call and let’s chat about how we can help your sustainable brand skyrocket to success
