eComm News Round-Up | TikTok's $20B E-Commerce Quest, Twitter's Time-Twist, Amazon's Payover Phenomenon| 9 June 23
Welcome to this week's edition of our Ecomm Newsletter!
Read up on- TikTok's $20B E-Commerce Quest, eBay's Techstars Fusion, SEO Secrets, Twitter's Time-Twist, Amazon's Payover Phenomenon & Much More...
Embracing the Future of e-Commerce: Meta Revolutionizes In-Platform Shopping on Instagram and Facebook
Big changes are happening in the world of online shopping, thanks to Meta (you know, the company formerly known as Facebook). They're really going all-in on in-platform shopping on Instagram and Facebook, and it's pretty exciting stuff! They've come up with this groundbreaking idea where businesses offering Shops in the US on these platforms now have to enable in-app checkout. It's mostly going to be beneficial for those involved, including businesses, customers, and the whole digital marketing world - although some people are worried about losing control of the checkout and customer relationship.
TikTok Pushes for $20 Billion E-Commerce Venture Despite Setback in the US
TikTok, owned by ByteDance Ltd., is aiming to expand its global e-commerce business to reach a staggering $20 billion in merchandise sales this year, as reported by insiders. This ambitious target represents a significant leap from the previous year's gross merchandise value of $4.4 billion. TikTok's strategy involves capitalizing on the booming Southeast Asian market, particularly in countries like Indonesia, where influencers utilize live-streamed videos to showcase and sell a wide range of products, from denim jeans to lipstick.
There is no stopping for TikTok!
Techstars Teams Up with eBay to Launch Techstars Future of Ecommerce, Powered by eBay
eBay, a renowned global commerce leader facilitating connections between buyers and sellers, joins forces with Techstars, the world's most active pre-seed investor, to introduce Techstars Future of Ecommerce powered by eBay. This collaborative accelerator program aims to provide support to early-stage startups focusing on pioneering technologies that will play a pivotal role in shaping the future of ecommerce.
Boosting E-Commerce Websites: Enhancing Page Speed and SEO for Optimal Results
The e-commerce industry has experienced substantial growth over the past decade, with a 31% expansion in just the last two years. It is projected to reach $8 trillion in sales by 2026, driven by the surge in post-pandemic online shopping and increased smartphone-centric shopping trends. With heightened competition and more demanding consumers, having a well-optimized website and a comprehensive SEO strategy has become crucial for online success in 2023, ensuring better search engine visibility and improved user experience to drive conversions.
Twitter Extends Tweet Editing Window to One-Hour Duration
Twitter Blue subscribers receive an extended benefit as the platform discreetly increases the Tweet Edit window from 30 minutes to one hour. This enhancement allows users more time to review their tweets, correct any mistakes, and engage with feedback received from their audience.
Amazon Pay Integrates Affirm's Pay-Over-Time Option
Amazon Pay has partnered with Affirm to incorporate the pay-over-time option into its payment platform. According to a joint press release, eligible merchants in the United States utilizing Amazon Pay can now offer customers the choice to pay over time during checkout. This collaboration aims to provide customers with greater flexibility and convenience while expanding merchants' reach to both existing and new customers.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
It’s a fun ride to be on and the Webtopia team are here to support you. Send us an email at hello@webtopia.co to book a free call and let’s chat about how we can help your sustainable brand skyrocket to success
