eComm News Round Up | Instagram’s New Reel Features, 7 Hacks to Increase TikTok Engagement & Maximizing Ecom Profit with Google Ads| 21April 23
Hello and welcome to another exciting edition of Webtopia's eComm news!
This week read up on, twitter service disruption, Instagram’s New Reel Features, 7 Hacks to Increase TikTok Engagement & Maximizing Ecom Profit with Google Ads
Instagram Reels Unveils New Features: Trending Content, Advanced Editing Tools, and Gifting Options
Instagram Reels is introducing several new features to enhance user experience on the platform. One of the latest additions is a dedicated space where users can discover popular audio and trending hashtags to spark inspiration for their content. Additionally, Reels insights will now include two new metrics - total and average watch times - to provide creators with a better understanding of how their content is performing. Moreover, Reels is expanding its gifting feature to more countries, and allowing creators to acknowledge their fans' gifts through a new recognition feature. These updates aim to provide Reels users with more creative tools and monetization options, as well as foster a more engaging and interactive community.
Discover 7 Effective Hacks to Increase TikTok Engagement and Growth
As TikTok continues to gain popularity with over 1 billion monthly users worldwide, businesses are realizing its marketing potential and are competing to capture the attention of users. To gain more followers and stand out in the crowd, companies must utilize effective TikTok hacks to increase engagement and conversions.
Maximizing Ecommerce Profit Margin with Optimized Google Ads Strategies
To optimize Google Ads for ecommerce based on profit margins, it's crucial to have a solid grasp of profit margin calculations, utilizing labels to categorize products by margin in Google Shopping ads, and exporting profit data from accounting tools. Additionally, allocating ad spend across channels based on profitability analysis can provide valuable insights into advanced optimization techniques that can significantly enhance your online store's performance. By implementing these strategies, businesses can achieve a better return on investment and maximize their ecommerce profit margins through targeted and effective Google Ads campaigns.
Why Your Product Page Sucks - and What To Do About it
Exciting news for all podcast lovers! The newest episode of webtopia's podcast is now available, featuring an exclusive interview with Yuxin Zhu, the founder of Replo, the fastest-growing landing page builder for Shopify. Get ready to discover insider tips and tricks on how to improve your e-commerce conversion rates with effective landing pages. Yuxin shares valuable insights on the latest trends towards using persona-based landing pages and leveraging influencers to build brand trust. With this episode, listeners can learn how to design effective landing pages and establish trust with their target audience to drive business success. Don't miss out on this opportunity to elevate your e-commerce game!
Cost Caps- An Introduction to this Advanced Media Buying Strategy
Webtopia's latest blog post is a must-read for anyone who is spending over £30k/$40k per month on Facebook ads. The post provides expert insights on cost caps - the latest bid strategy on Facebook ads that can help increase your conversion rate. By setting a maximum Cost Per Acquisition (CPA) on a purchase, Facebook keeps the average CPA at or below the set cap, allowing businesses to focus on increasing conversions at a set cost. With the help of Webtopia's expert guidance, businesses can optimize their Facebook ad spending, boost conversions, and achieve maximum returns on their investment.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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