eComm News Round-Up | Glossier's Site Redesign, Twitter’s Blue Checkmark Purge & Snapchat's New Update| 28 April 23
Welcome to the latest edition of eComm news from Webtopia. This week read up on Twitter’s blue checkmark purge, Cross-border e-commerce platform Eshop launcing in Europe, Snapchat's Annual updates & Glossier's Site Redesign
Let’s get started…
Twitter’s blue checkmark purge is finally here
In a surprising move, the social media giant led by Elon Musk has initiated the removal of blue checkmarks from accounts that are not subscribed to Twitter Blue. Although this may not be one of the Horsemen of the Apocalypse, it certainly feels like it. As promised by Musk, multiple accounts have already lost their iconic blue checkmarks, leaving only those who have signed up for the USD $8-a-month Twitter Blue service to display it.
Cross-border e-commerce platform Eshop launches in Europe, inviting merchants to join in April
Eshop, previously known as Esyshop, is a popular cross-border e-commerce platform that has recently announced its launch in April, welcoming merchants from all over the world to join its platform. Eshop started as a website-only platform but has now grown to include a mobile app and has rebranded to reflect its global ambitions. By expanding its offerings, Eshop aims to provide greater access to global markets for businesses, making it a significant player in the cross-border e-commerce space and transforming the way businesses sell their products and services worldwide.
Testing of e-commerce packaging to reduce damage during direct-to-consumer shipments
The International Safe Transit Association (ISTA) has introduced a new testing protocol for packaged products to simulate hazards during direct-to-consumer shipments. The protocol helps companies replicate various hazards that products may face during shipping through e-commerce retailer fulfillment systems, including those used by major retailers like Amazon.com, Walmart, and Costco. This initiative is aimed at minimizing damages that may occur during transit and improving the safety and efficiency of the e-commerce supply chain.
Snapchat's Annual Partner Summit introduces exciting new updates and tools
Snapchat recently held its annual Partner Summit where it announced a plethora of new updates and tools. The company shared usage trends and consumer behavior stats and highlighted the adoption of AI technology through its My AI Chat assistant, which currently facilitates nearly 2 million daily chats.
Glossier's Site Redesign: Bold Move or Epic Fail?
Shopify's announcement of Glossier's website redesign and replatform caused a stir on DTC Twitter over the weekend. Initial reviews from the DTC community criticized the new site for being hard to navigate and find specific products. However, others defended Glossier's strategic decision to prioritize aesthetics over UX best practices. The mixed reactions indicate a new milestone in eCommerce's maturity, where a website launch can generate as much conversation as a traditional rebrand. While the redesign reveals Glossier's ambitions, its ability to achieve them is still uncertain.
The TikTok Shop: Enabling Social Commerce for Brands and Influencers
TikTok has invited a limited number of US users to participate in the early testing phase of TikTok Shop. The feature includes an affiliate marketplace, which connects brands with influencers to help them sell products to their intended audience. Through video content, LIVE streams, and a product showcase profile tab, merchants can sell their products directly to TikTok's audience on the platform.
The Transformation of E-commerce: Data Science's Impact
Over the last ten years, the growth of e-commerce companies has been significant, as consumers increasingly prefer online channels for their shopping needs. This has resulted in companies collecting substantial data on their customers, ranging from browsing behaviour to purchase history. E-commerce companies are now utilizing data science as a powerful tool to extract actionable insights from this data, driving business growth.
Meta's Stock Price Surges by 170% in 5 Months Despite Minimal Revenue Growth
Despite reporting meager revenue growth of 3% from a year earlier, Meta's stock prices have surged by 170% in recent months, largely due to investors' interest in the company's cost-cutting measures and job reductions, as well as some steady growth in daily active users. Despite this surge, Meta's shares are still around 37% below their record high from September 2021, after losing two-thirds of their value last year.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
It’s a fun ride to be on and the Webtopia team are here to support you. Send us an email at hello@webtopia.co to book a free call and let’s chat about how we can help your sustainable brand skyrocket to success.
