eComm News Round-Up | Meta's Lead Generation Tool, Zara's Expansion & TikTok's Revamp | 26 May 23
Hello and welcome to another exciting edition of Webtopia's eComm news!
Meta's View-Based Payment System, Google's AI Capabilities, Montana's TikTok Ban & Much More
Let’s get started…
Twitter Unveils Transparency: Subscriptions Now Reveal Publicly Who You're Paying!
Twitter introduces enhanced transparency with its "Subscriptions" feature, enabling users to publicly identify the creators they support through monthly paid subscriptions for exclusive content, previously known as "Super Follows." This update gains significance as Twitter owner Elon Musk prioritizes the expansion of subscription-based services on the platform.
Zara Pre-Owned Set to Expand Its Presence Across Europe
Zara, the popular fashion retailer, is gearing up to launch its pre-owned clothing marketplace, Zara Pre-Owned, in various European markets, including the Netherlands, during the second half of this year. The expansion comes after the platform's initial success in the United Kingdom, where it is already operational.
Meta Introduces Enhanced Lead Generation Tools on Facebook
Meta aims to facilitate direct communication between brands and consumers on Facebook by introducing improved lead generation form updates. The updates include simplified and automated information sharing tools, making it easier for users to connect with businesses, as well as a new streamlined process that automatically applies advertised discount codes during the checkout flow.
Mastering the Art of Effective Pricing for Your Products or Services
Thirteen industry experts, comprising VPs, founders, and CEOs, offer valuable insights on effectively pricing products or services. Their recommendations span various approaches such as conducting market and competitor research, engaging in experimentation, and considering client budgets, providing a comprehensive resource for mastering pricing strategies.
TikTok Revamps Ecommerce Unit in Effort to Penetrate Western Markets
TikTok undergoes a restructuring of its ecommerce division, aiming to prioritize markets like the UK and the US and address challenges in expanding its livestream shopping model beyond China. As part of the restructuring, employees in Brazil involved in launching TikTok Shop are being relocated to regions where the marketplace is already established, including the UK, US, and southeast Asia, as reported by individuals familiar with the company's plans.
Ecommerce Transactions Projected to Surpass $8 Trillion by 2027
A study conducted by a Hampshire-based firm highlights the significant growth of the ecommerce market, driven not only by increased usage in developed markets but also by substantial adoption in emerging markets. With the current ecommerce market valued at $5.3 trillion, its expansion continues to outpace traditional brick-and-mortar retail, presenting vendors with ample opportunities, supported by emerging payment systems that enable wider access to the ecommerce landscape.
New Opportunities For Vendors!
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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