eComm News Round-Up | Google Analytics for Success, Instagram's Search Result & TikTok's Update | 2 June 23
Hello and welcome to another exciting edition of Webtopia's eComm news!
This week read up on, Google Analytics for Success, Instagram's Search Result, TikTok's Update & Much More...
Lets get started…
Master Google Analytics 4 for Ecommerce Success
The arrival of GA4 marks a significant shift in website tracking as the older version of Google Analytics will cease functioning starting July 1, 2023. However, amidst the transition, businesses can embrace the exciting possibilities of GA4, which introduces a range of exploration reports to delve into user behavior, boost conversion rates, and optimize websites, enabling data-driven decision-making for improved eCommerce outcomes.
Get better at GA4 with 10 exploration reports.
SellerX Acquires Elevate Brands, Establishing Dominant Position as Global eCommerce Aggregator
European eCommerce aggregator SellerX has entered into a definitive agreement to acquire Elevate Brands, a prominent U.S.-based aggregator, creating SellerX Group, a dominant force in the global market with a diversified portfolio of 40,000+ consumer products and projected annual sales surpassing €400m.
TikTok Unveils In-App and Real-World Programming to Celebrate Pride Month
TikTok celebrates Pride Month by showcasing LGBTQ+ creators and their contributions through a combination of in-app features and physical events. The platform introduces the Pride Visionary Voices List, honoring influential individuals and small businesses making a positive difference within the LGBTQ+ community on TikTok.
Let’s get the pride flag waving!
Instagram Introduces Ads in Search Results, Enhancing Revenue Opportunities
Meta's Instagram Marketing API integration now allows third-party platforms to offer ad placements in Instagram search results, expanding advertising opportunities. Introduced in March, search ads on Instagram enable brands to target users based on search queries and display relevant promotions within the app.
Snapchat Introduces Visual Cues to Enhance 'My AI' Generative Chatbot Experience
Snapchat introduces an exciting addition to its 'My AI' chatbot experience, empowering the bot to provide responses to both visual queries and text prompts within the app, enhancing user interactions.
Worldpay Partners with Affirm to Enable Buy Now, Pay Later Option for Shoppers
Worldpay, in a new partnership with Affirm, has introduced Affirm's Adaptive Checkout to eligible Worldpay merchants, enabling them to offer consumers the flexibility of bi-weekly and monthly payment options. The collaboration aims to meet the rising consumer demand for pay-over-time solutions, providing merchants with increased sales opportunities and revenue growth potential.
That’s it for this week’s round-up, see you soon!
