eComm News Round-Up | Alibaba’s Split, Apple’s Pay Later, E-commerce for GenZ & PR to Increase Product Sales | 31 March 23
Welcome back to another week of Webtopia’s eComm news! Again, we are definitely not short of stories for you.
This week read up on Google's Performance Max experiments, Instagram’s Quiet mode, and hacks to get more from your Facebook ads.
Alibaba to Split into Six Different Entities in E-Commerce Shake-Up
Alibaba, one of the world's largest tech companies, will split into six business groups after operating as one company for 25 years. Each group will be run by its own CEO and manage different parts of the former e-commerce giant. The move will allow them to seek out funding or individual IPOs, while Alibaba becomes a holding company.
Shopify's President Shares Tips on Growing Your E-commerce Business
Get ready to take your ecommerce business to the next level with Shopify's President, Harley Finkelstein! In a recent interview, he shared some incredible data points highlighting the massive growth of ecommerce opportunities. With over five million new business applications in the US alone for 2021 and 2022, it's clear that ecommerce is booming like never before. Finkelstein also shared some valuable best practices and strategies for growing your online brand.
Reach the heights of Ecommerce!
How to Use PR to Increase Product Sales In a Downturn
With Weptopia’s recent podcast episode, featuring Rosie Davies Smith, learn how to use PR to increase product sales in a downturn. Also learn the low-down on how to find the right journalists to contact as well as how to get press in new countries and markets, and the ways in which PR can augment digital advertising!
Apple Launches "Apple Pay Later" Allowing Consumers to Pay for Purchases in Installments
Apple has just launched "Apple Pay Later" in the US, allowing you to split purchases into four payments spread over six weeks, with no interest and no fees. With a focus on financial health, you can easily manage and track your loans in one convenient location in Apple Wallet. Plus, you can use the loans for online and in-app purchases made on your iPhone and iPad with merchants that accept Apple Pay. While select users will be invited to access a prerelease version of Apple Pay Later, it will soon be available to all eligible users in the coming months.
Get ready to enjoy a new, convenient way to shop with Apple!
The Importance of E-commerce Evolution for Gen Z Shoppers
Gen Z, the first generation raised in an era of internet and mobile devices, have higher expectations for retailers when it comes to customer experience, social media presence, and company values. With a projected income of over $33 trillion by 2030, they offer new opportunities and challenges for retailers of all sizes. Merchandising via influencers and social content is becoming increasingly important to appeal to this digital native generation. Get ready to embrace the changing face of e-commerce and cater to the needs of the dynamic and powerful Gen Z!
TikTok Ban: Which Countries Have Blacklisted the Chinese Social Media App and Why?
TikTok, the popular short-form video-sharing app with over one billion users, is facing increasing scrutiny from various countries over security concerns. Several governments have banned the app on official devices and even blocked access to it altogether. Despite its popularity, TikTok's future remains uncertain in some parts of the world as countries weigh the potential risks and benefits of allowing it to operate.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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