eComm News Round-Up | TikTok Potential Ban, Shopify and Google Cloud Integrate AI for Advanced E-commerce Capabilities & Twitter’s Two Factor Authentication | 24 March 23
Welcome to the latest edition of eComm news by Webtopia, where we bring you a plethora of exciting stories from the ever-evolving world of e-commerce. Brace yourself as we take you on a thrilling ride through the latest developments in this dynamic industry. Prepare to be astounded as we bring you the most fascinating news from the world of e-commerce. So, hold on tight and get ready to embark on an exciting journey with us!
This week read up on, TikTok potential ban, Twitter’s two factor authentication, Shopify and Google Cloud Integrate AI for Advanced E-commerce Capabilities, Customer Value Optimisation vs Conversion Rate & Alibaba’s global E-Commerce competition
TikTok’s potential Ban
You’d have to be living under a rock to have not caught the huge news this week that Tik Tok is facing a complete ban in the US over fears that China is using the app as a covert tool for spying and spreading propaganda.
CEO Chew testified before Congress, with members of the House Energy and Commerce Committee raising their concerns about how much access the Chinese government has to user data, as well as how much influence the Chinese Communist Party has over it. Chew also published videos from the official TikTok brand page on TikTok, encouraging users to fight for their rights to keep using the app.
Twitter to change it’s two factor authentication and start removing Legacy Blue checkmarks
Twitter is pushing Twitter Blue in new ways - by making changes to their two-factor authentication (2FA) system, and removing ‘legacy’ blue checkmarks. SMS 2FA will only be available to Twitter Blue subscribers. This paid service offers the ability to edit tweets and upload better quality videos. Considering the fact that social media hacking is at an all-time high, making users pay for security will be bound to get people mad. Luckily there are other 2FA options that don’t require Twitter Blue.
Find out about the changes to legacy check marks
TikTok Introduces Feature Allowing Users to Reset Their Personalized For You Page
TikTok has announced a new feature for its users - the ability to reset their For You page! When a user creates a new account on TikTok, the app's algorithm presents a broad range of content to help determine the user's interests. As the user interacts with the platform, the algorithm customizes their For You page to showcase content tailored to their preferences. The new reset feature allows users to refresh their For You page and discover fresh content if they find their current feed unengaging.
E-commerce Startups Adapt to the Pandemic-induced Shift in Shopping Trends
Despite rapid growth during the pandemic, European e-commerce companies are now faced with adapting to a shifting market. While consumer spending and venture capital funding have slowed down, the UK, Europe's largest e-commerce market, is seeing a sustained increase in online shopping. According to the Office for National Statistics, internet revenues now make up 27% of all retail sales in the UK as of January 2023, compared to 19% in February 2020. Although there has been a slight deceleration in e-commerce growth, this provides a great opportunity for companies to rethink and adjust their strategies to continue thriving in this exciting and dynamic industry.
Shopify and Google Cloud Integrate AI for Advanced E-commerce Capabilities
Shopify and Google Cloud have teamed up ahead of the highly anticipated Shoptalk 2023 event to announce an exciting new integration for retailers. This collaboration allows merchants using Shopify's Commerce Components, the enterprise retail solution, to utilize Google-quality search capabilities and AI innovations. With direct access to Google Cloud's Discovery Al solutions, enterprise brands on Shopify can now enhance their shopping experience with cutting-edge search and browsing technologies. Available globally in most languages, this integration provides retailers with the flexibility to create seamless and enjoyable shopping experiences for their customers.
Why Customer Value Optimisation is more powerful than Conversion Rate
Featuring Valentin Radu, founder & CEO of Omniconvert, Webtopia’s latest podcast episode talks about the power of Customer Value Optimisation and how it can transform your business. How your ideal customers and detractors can teach you about your marketing, the impact of cognitive biases like 'loss aversion' on marketing performance, and why the 'job to be done' framework is more effective than traditional customer personas.
Listen to the podcast now! podcast here!
Alibaba opens Global E-Commerce Competition for young talent worldwide to apply
Alibaba sets its sights on the future of international e-commerce by launching the 2023 Alibaba Global E-Commerce Challenge, providing a platform for young talent around the world to showcase their innovative solutions to day-to-day business challenges. Opportunities await, including coaching from experienced mentors, awards, and job opportunities in the Alibaba Global Digital Commerce unit.
Tips for Streamlining Your E-Commerce Business Processes
Running a successful e-commerce business requires mastering various skills, including the ability to multitask. While it may seem like a straightforward operation for website visitors, managing an e-commerce business involves managing a complex machine with numerous moving parts. Simplifying processes across different departments can bring clarity, reduce frustration, and enable your team to focus on the most critical tasks and customers.
Optimize your e-commerce business for success.
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