eComm News Round-Up | Meta's Update, Floship and Zonos Partnership & Instagram's New Feature| 5 May 23
Hello and welcome to another exciting edition of Webtopia's eComm news!
This week read up on, Meta's Update, Floship and Zonos Partnership & Instagram's New Feature
Meta has made updates to Instagram and Facebook Shops that aim to promote in-app transactions
Meta is refining its commerce strategy for Instagram and Facebook Shops to boost in-platform shopping, amidst growing competition from TikTok's shopping features. The update requires companies to enable in-app checkout to offer their Shop on both platforms, as compared to the previous approach where Shops linked to external websites. This shift can potentially offer a more streamlined and convenient shopping experience for users.
Zonos and Floship Partner to Provide Ecommerce Merchants with Cross-border Technologies and Services
In an exciting development, Floship and Zonos have joined hands to offer a highly comprehensive ecommerce fulfillment solution for the logistics industry. This collaboration encompasses various services, including smooth presentation, payment, and collection of duties and taxes for cross-border ecommerce shipments. This partnership is set to introduce a refreshing and simplified experience for ecommerce merchants, who can now benefit from a more streamlined approach to cross-border logistics.
Farfetch to Handle Reebok's Ecommerce Operations in Europe
Farfetch has successfully "re-platformed" Reebok's ecommerce sites, as it aims to boost the brand's luxury collaborations worldwide. The partnership was initially revealed by Authentic Brands Group in February of last year, following its acquisition of Reebok from Adidas in the following month.
How to Supercharge your Ad Creative by working with UGC creators instead of influencers
Webtopia's latest podcast episode features Lauren Schwartz, an agency owner from California who has made a name for herself by working with a hand-picked group of over 30 UGC creators to create profitable ads. In this episode, Schwartz shares her unique approach to identifying creators and turning their content into high-converting ads. If you're keen on learning about the dynamic world of UGC advertising, don't miss out on this insightful episode
Instagram to Add Music Feature to Photo Carousels in the Near Future
Instagram, which is now under the ownership of Meta, has evolved beyond its original purpose as a simple photo-sharing app. With numerous updates and changes, the platform has transformed into a comprehensive social networking platform that supports various functions such as video sharing, ephemeral updates, online shopping, content monetization, and business development. As Instagram continues to expand, more features and tools are expected to be added to further enhance the user experience.
The Future of eCommerce in 2023: What to Expect
With advances in technology and changes in consumer behavior, eCommerce is expected to experience a massive growth of 10.4%, reaching over $1.1 trillion in sales in the U.S market. As eCommerce becomes even more popular, retailers are gearing up for a more intense competition. The winners will be those who can quickly adapt to changing trends and cater to the evolving needs of their customers.
Get Ready for the Revolutionary Future of eCommerce in 2023!
Study Shows 75% of US Gen Z Shoppers' Online Purchases Driven by Creators
A recent study conducted by LTK, a global creator marketing platform, revealed that creators are playing a major role in the shopping decisions of US' gen Z both online and in-store. The study found that a staggering 75% of gen Z is making online purchases based on recommendations from creators, which is 21% higher than the general population. In addition, 77% of gen Z shoppers are now visiting physical stores and making purchases based on recommendations from creators.
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
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