Ecomm News Round-Up | Bundle Like A Pro, Live-Stream Commerce & Ad Copywriting | 14 April 22
Here’s your eComm news for the week! I definitely recommend adding the podcast to your listening list over the weekend.
Podcast of the Week:
Go behind the curtain of this eComm business with three coaches who analyse the client’s data, dissect their challenges and help them to raise the Average Order Value and get more repeat business.
Bundle Like A Pro! (An eCommerce Client Consultation)
Write Compelling Ad Copy in a Smart Bidding Landscape
Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. Learn how to make the most of this AI and write copy that converts.
The TikTok Future: Live-Stream Commerce
Did you know that TikTok is based on the Chinese version of the app ‘Douyin’? It’s leagues ahead in development and we can watch it for expected TikTok updates and trends. All signs are pointing to live-stream commerce!
Meta’s Ad Campaign is Campaigning for Ads
Is this the definition of meta? In all seriousness, Meta has a new ad reminding users of the value of personalised ad tracking - most likely in a bid to reduce the data-tracking fall out from iOS updates and users opting out. It’s worth a click just to watch their wacky video ad!
Can Meta Reverse The Tide On Data-Tracking?
How To Use Storytelling In Your Marketing
Storytelling forges connections between people and for ecommerce companies, it’s essential for humanising the brand and creating a meaningful connection with an ideal customer segment.
Learn the 7 basic archetypes of storytelling and get three tips for eComm marketers
Brand storytelling for eCommerce Businesses
Missing Facebook Ad Metrics? Here’s What To Do
Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? This can be incredibly unhelpful and frustrating! Learn why it happens and how to fix it with these simple instructions.
If you need help keeping ahead of the eComm marketing game and accelerate your business growth then you know what to do!
Book a meeting to discuss how Webtopia agency and online programmes can help you scale your eComm store! Email us on hello@webtopia.co
