Ecomm News Round-Up | Making £500k on organic TikTok, micro-conversions & SEO optimisation | 22 April 22
Well the news is certainly blowing up about Elon Musk and Twitter. We’ve got the latest (as of yesterday) plus we dive into micro-conversions, SEO tools and the latest good news from Google on selling fashion.
Let’s get into it!
Podcast of the Week:
Building a £500k business with organic TikTok and zero ad spend? We’ve got your attention now. This hemp cigarette company couldn’t advertise on Facebook because of their restrictions so got creative on TikTok instead and things really took off.
How to Grow a Brand With Organic TikTok: $500k in 1 Year
Twitter, Elon Musk and the Poison Pill
Here’s your latest update on the Elon Musk Twitter takeover. After Elon said no thank you to his board seat and launched a $43bn takeover, Twitter have responded with a shareholder rights plan in an attempt to block him. Meanwhile, he’s Tweeting cryptic messages that have the world speculating.
Wrap Your Head Around It Here
3 Powerful Micro-Conversion Strategies For Paid Social
Conversions are the key KPI when defining the success of direct response campaigns. But don’t forget about micro-conversions! They signal high intent and a strong likelihood that someone will convert on your primary conversion goal, resulting in a significant improvement in conversion metrics when put to use.
Drive Impact With Micro-Conversions
8 Best SEO Tools For Content Optimisation
Improve your SEO at scale with content optimisation tools built for bulk. Search Engine Journal share their top 8, what they do and how to use them. We can all thank them later for the time saved!
Marketers! Consumer Demand For Fashion is Rising
Yep, we’re all over yoga pants, hoodies and slippers. It’s time to embrace fashion again! Google’s recent study - along with search trends - is shining a light on the shifting demand for clothing and accessories.
Four Things Marketers Can Do To Win Business
Facebook Video Views - How To Get More Of Them
Is your video performance on Facebook going down the drain? Whether you’re going organic, boosting your posts or creating ad campaigns, here’s nine ways to get more video views so you can attract and engage your ideal customer.
Accelerate Your Video Engagement
Over to you . What’s one action you’re going to take in your business after reading this week’s news?
Don’t forget, you can book a free meeting with us to get help with your eComm marketing and accelerate your business growth. Email hello@webtopia.co to get started.
