eComm News Round-Up | A Euro Facebook ban, 6 types of creative to test & eComm sales rising | 15 July 22
We’re back with your curated eCommerce news for the week. Think of us like your personal eComm sieve - We stop all the irrelevant and uninteresting lumps so you’re left with the good stuff.
Moving on from that metaphor, this newsletter is full of practical insights and actions you can take to boost your revenue and nail your advertising. So relax and read then take some action!
Podcast of the Week:
The Ecommerce Influence Podcast takes you through the best practices for email to help you prep your email list and collect customer info to drive more sales and make your holiday campaigns easier.
Is The EU Moving Closer To A Facebook Ban?
We’ve got our ears to the ground for news about this and honestly, all the data legislation can be confusing! But there is a risk Europeans won’t be able to use Facebook after the Irish data protection agency (DPC) doubles down on stopping data transfer between the US and the E.U.
Here's The Explanation We All Need
Pinterest Doubles Down On Shopping Features
Pinterest has introduced several new innovative features to help retailers realise success on the platform and offer users a more expansive shopping experience.They include Pinterest API for Shopping, Product Tagging for Pins, Video in Catalogue, and Shop Tab on Business Profiles.
Shopping Across The (pin)Board
10 Pricing Psychology Secrets For Higher Spends
Entrepreneur and investor Jarad Ablon dropped this Twitter thread sharing 10 pricing secrets that businesses should be using to their advantage to make more sales. Our advice? Take his advice!
6 Types of Creative To Test in Q3
Foxwell Digital are always delivering the goods and their latest blog is a short and snappy insight into the types of creative you should be testing in Q3 for your Meta Ads.
50% Of Marketers Aren’t Spending Enough On A Single Channel To Boost ROI
Now that’s a headline! New research from Nielsen found that although half of all media plans are underinvested by 50%, ROI could be improved by 50% with an ideal budget. This is a must-read for advertisers, agencies and media buyers.
Download The Nielsen 2022 ROI Report
Some Good News - eCommerce Sales To Exceed $1 Trillion This Year
We love to see it! FTI Consulting predicts that online retail sales will reach $1.07 trillion in 2022, a milestone that was predicted to occur in 2025. The report also predicts that eCommerce sales will exceed $2 trillion by 2030, and online sales will comprise 31% of the market share by the decade’s end.
We’ll Finish With A Picture…
There’s been a live shopping update every week for the past month so why break the streak? If you’ve got live shopping in your marketing rolodex then this is a helpful insight into where you should be putting your attention.
The UK and European market has been a little slower to catch on so start small and build momentum.
Oh also, Elon pulled out of the Twitter deal but there’ll be a fight brewing about it. Did we waste all that time talking about it months ago? I think yes.
