eComm News Round-Up | DM direct sales, TikTok SEO and Google Ads made easy | 22 July 22
There has been an exciting amount of eComm tools, guides and announcements released this week. I couldn’t leave any out so let’s not faff around!
Put your reading glasses on and start scrolling now…
Podcast of the Week:
I just discovered the eCommerce Fuel Podcast and one of their most recent interviews is with the Co-Founder and CEO of ShipBob.com. They deep-dive into all things logistics, warehousing and international shipping including the changes he’s seen in the last 24 months and the low-down on the demand for same-day shipping.
Trends In Global Logistics, Warehousing And Fulfilment
Sell Products In Your Instagram DMs
Small businesses (qualified by Meta) can now sell products directly in chat. Customers can ask questions, make a purchase and track their order while business owners can confirm purchases, create payment requests and collect payment with Meta Pay.
TikTok SEO Is Now A Thing
TikTok is now rivalling Google Search. Prabhakar Raghavan, SVP of Google Knowledge and Information shared that a large proportion of Gen Z use TikTok or Instagram to search for information. The key takeaway? If your brand is on TikTok then you need to be optimising for SEO.
Facebook Encrypting Links To Counter URL Stripping
This one is for all my Facebook geeks out there. Facebook has started to use a different URL scheme for site links to combat URL stripping technologies that browsers such as Firefox or Brave use to improve privacy and prevent user tracking.
A Tracking Parameters Online Fist Fight
Zero-Volume Keywords - A Big Opportunity
That last article was for my Facebook geeks. This one is for my Google geeks! This blog is an epic explanation on the process for finding & leveraging low to no-volume SEO keywords.
How To Pick The Low-Hanging Keywords
Google’s ‘Ads Creative Studio’ Tool Is Now Available To All Businesses
Initially launched in beta mode last year, Ads Creative Studio enables advertisers to easily create multiple versions of a single display or video ad. This tool is designed to be a streamlined way to construct new ad content from your existing assets.
Instagram Launches Creator Marketplace
UGC and influencers are still big marketing tools in social advertising. Creator Marketplace allows brands to find creators to connect with using search filters within Meta Business Suite. Brands can start partnerships and create campaigns and projects to share with creators. Right now it’s invite-only in the US but we expect it to be live everywhere soon.
Shopify’s Complete Guide to Ecommerce Photography
Converting traffic to sales has a lot to do with the photos of your products. If you can’t hire a professional photographer or you’d like to do it all in-house, this guide will help you to elevate your ecommerce product photography in 6 steps.
Netflix Names Microsoft As Advertising Partner
Microsoft has announced that they’re Netflix’s technology and sales partner - helping to power their first ad-supported subscription offering. We sense an opportunity to add Microsoft to your advertising wheelhouse although we’re wondering how many users will actually choose the new subscription option.
So what did you think? There’s a lot going on right?
At Webtopia, we have a giant spreadsheet of all our marketing projects and tasks, ranked in order of importance. I’ll be honest, it can be a little overwhelming at times. So my team and I just focus on our ‘next right thing’ and nailing that one key project each before checking back in on what’s next on the list.
My advice is to do the same for this blog. Choose one tool or marketing idea that’s going to make the biggest impact for your business and get started with that.
Want to accelerate your business growth even further this year?
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