eComm Weekly Round-Up | Facebook Lead Ads, Microsoft Advertising & Amazon’s Inspire App | 16 December
With about two weeks left of the year, I can confirm to you that things aren’t slowing down and there’s no shortage of updates to fill you in on…
To be more specific, Meta has released one of the biggest updates to Lead Ads in years, Amazon launches Inspire, plus Microsoft is releasing huge additions to its advertising.
Let's get into it…
DTC predictions for the next 3 years:
Daniel Okon shares 11 DTC predictions for the next 3 years that could impact you if you own a business or if you are a marketer. Check it out if you want a peek into what the future may hold in the eCommerce world.
New Facebook Lead Ads:
Meta has started rolling out one of the biggest updates to lead forms for Facebook ads in years. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. What’s so great about this is that you will be able to guide a potential customer through the entire journey.
Amazon Launches Inspire:
The launch of Inspire, a new short-form video and photo feed, allows consumers to explore products and ideas from content created by influencers, brands, and other customers. You will then be able to purchase through the new TikTok style feed.
Google's Annual Year Of Search:
Google has just recently announced their annual year of search, revealing major worldwide trends. You may be surprised by what you find…
Google’s Search Trends Of 2022
Rahul Issar On Ad Spending:
Throughout the month of November, Rahul managed over a million dollars in ad spend and reflects on the top learnings from BFCM. Check out the video here for a full breakdown.
Additions To Microsoft’s Advertising:
The tech giant has announced a few additions to their December advertising including auto-generated remarketing lists, flyer extensions, and video ads on the Microsoft audience network. These new features will be worth testing if you are running ads on the platform.
Ambitious Efforts To Overtake Google
See you next week for your final updates of 2022!
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