eComm Weekly Round-Up | Meta’s Ad Costs Declining, TikTok Trends & Long Tweet Mock-ups | 22 Dec 22
Welcome to the last eComm round-up of 2022! With Christmas only a few days away, we’re giving you your eComm news a day early.
Luckily, the eComm space is busier than your local mall right now so I’ve got plenty to share.
TikTok is helping you to prepare for 2023, my favourite platform LinkedIn hooks us up with their most shared content this year and for the first time in ages…
Meta’s CPMs have decreased!! A Christmas miracle for us all 😆
Let’s go…
TikTok’s What Next Trend Report For 2023:
Throughout the last 12 months, the global TikTok community reimagined entertainment. This forecast is designed to help marketers understand how consumers' wants and needs will change in the upcoming year and what that will mean for their strategies, both on and off of TikTok.
Reporting Live From The TikTok Newsroom
Rank Number 1 on Google Through SEO:
Want your content to rank higher in search? Looking for a proven strategy to follow? ‘Social Media Examiner’ have identified 4 easy steps to follow so that you can rank number 1.
Twitter Shares Mock-Ups of Longer Tweets:
Twitter recently shared a mock-up of Notes, a new feature that is rumoured to expand the length of tweets to 4000 characters—and the length of videos, too. There’s no word as yet on a live test of longer tweets, nor whether it will be made available to all users or just Twitter Blue subscribers. Keep an eye out for any more information!
Twitter's 2.0 Reformation Plan
Meta’s Ad Costs Are Going 👇
Historically, Q4 is when Facebook sees its CPMs double, triple, or more. Jon Loomer pointed out that Facebook Ads costs per 1000 impressions (CPM) were 30% to 60% below last year’s CPMs throughout the last three months.
An Unusual Decline… But We Love It!
Most Shared Content On LinkedIn:
The platform just released a report on the most shared content in 2022, and it may help you get a better understanding of what engages LinkedIn users. You will be surprised to hear that it is not career updates…
Audit Your Facebook Page:
With the end of the year nearing, you may want to clean up your Facebook page for a fresh start in 2023. Ours just go shut down (for no reason 🙄 so we’ve had to start fresh). Here are 5 steps you can follow to improve your page presence.
Webtopia is having a much-deserved holiday break for the next week but you can still book in a free ad creative audit with me for the start of 2023. I’ll personally audit your ads and give you 3 key ways your content can be improved so you can scale faster (typically this increases campaign performance by 30%!).
