eComm Weekly Round-Up | Google’s Bard, Instagram Hashtags & Alibaba’s AI Bot | 17 Feb 23
I hope you all had a day full of love with Valentines this week and what better way to continue the celebration by giving our eCommerce world a bit of love too!
This week we have more stories about AI with Google launching Bard, Amazon digging into Meta’s market, and Pinterest’s new academy
Without further adou, here are this week’s stories…
Google’s AI Journey:
Google’s not wasting any time, the company has introduced Bard, its own AI-powered service. And it could change the way you google for stuff. Similar to Bing, Google showcased examples of Bard helping users plan a friend’s baby shower or compare two Oscar-nominated movies.
Shopify One-page Checkout:
Shopify just dropped more than a hundred product enhancements to improve the Shop App and smooth out the checkout process. These improvements could help you boost sales and acquisition on smart devices, while the one-page checkout should streamline the buyer journey and reduce abandoned carts, among other things.
Are Instagram Hashtags Still Relevant?
In short, yes, hashtags continue to be valuable tools for marketers in 2023. Using them won’t instantly solve reach or engagement problems. But adding them to feed posts and reels helps get your account and content in front of your ideal audience. Check out this guide which will help you with hashtags and drive your discovery.
Amazon Digs Into Meta’s Market:
In a surprising turn, more brands are now shifting their ad budgets from Meta to Amazon. With Apple’s new privacy updates, Meta has since suffered causing brands to look elsewhere. It makes sense for advertisers to find stable platforms where they can diversify their budgets.
Amazon Eats Away At Meta's Share Of The Pie
Alibaba Introduces AI ChatGPT:
Chinese e-commerce company Alibaba announced it’s working on its own AI chatbot, joining rivals Microsoft, Alphabet, and Baidu. This comes as AI sends stock markets soaring and excitement amongst investors.
Jumping On The ChatGPT Bandwagon
Want A Degree In Pinterest Marketing?
Pinterest just launched a revamped Pinterest Academy, and it’s decked out with new resources that could help you become a better Pinterest marketer. The newest edition provides fresh strategies and enhanced content, with twice as many courses as before.
And that’s a wrap, catch you again next week!
