eComm News Round Up | Instagram’s share tests, Amazon’s fulfilment cost & eCommerce impact by the Silicon Valley Bank collapse | 17 March 23
Welcome to the latest edition of Webtopia's eComm news, where we bring you an abundance of exciting stories from the world of e-commerce. Get ready to be amazed as we take you on a thrilling ride through the latest happenings in this dynamic industry. Fasten your seatbelts and get ready to embark on an exciting journey!
This week read up on, Instagram’s share tests, Shopify’s web3 ecommerce developers, Amazon’s fulfilment cost & Blend Studios’ AI photography tool, plus eCommerce impact of the Silicon Valley Bank collapse
Instagram’s Latest Shares Test
Exciting news for Instagram users! A new feature is currently being tested that will make it even easier to share and spread the love for Reels. This feature will allow users to easily reshare their favorite Reels with a wider audience, bringing more attention and engagement to the content. By accessing their direct message history, users can now select a previously shared Reel with a friend and share it on their profile or in a new direct message. With this update, it's now effortless to showcase amazing content and connect with others who share similar interests.
Get ready to spread the Reel love
Shopify and Thirdweb's CommerceKit Brings Web3 to E-commerce Developers
Shopify and Thirdweb have teamed up to unveil their latest collaboration, Commercekit! This innovative kit simplifies the development of Web3 commerce applications, empowering developers to create customized solutions with ease. With this game-changing technology, merchants can gain a better understanding of their customers and provide them with personalized services and experiences. Commercekit is poised to transform the way businesses operate and interact with their clientele. So, let's take a closer look at this partnership!
Tommy Hilfiger Embraces Virtual Reality for Next Phase of E-commerce Growth
Tommy Hilfiger is exploring the possibilities of virtual reality technology if it means boosting sales for his renowned fashion brand. The move aligns with the increasing trend of global brands seeking new avenues for growth in the ever-evolving landscape of online shopping.
Amazon raises fulfilment costs in Europe
Attention all European sellers! Heads up that Amazon is cranking up the heat on its multi-channel fulfilment service, with new fees set to take effect next month. While this may sound like a bummer, the ecommerce giant assures us that it's a necessary step to keep up with inflation and rising operational costs. So, let's take a deep breath, stay positive, and keep on selling!
Blend Unveils Blend Studio: The AI Tool for E-commerce Photography
Blend, the cool AI-powered design and photography app, has just unveiled its interesting latest feature - Blend Studio! Think of it as the Chat GPT for product photos. With Blend Studio, all you need to do is upload a photo of your item, sit back and relax, and let Blend do the rest. Voila! You'll get a high-quality, realistic visual with the background removed in no time. Say goodbye to tedious editing and hello to hassle-free visuals!
Ecommerce Industry Shaken by Collapse of Silicon Valley Bank
Silicon Valley Bank's downfall created quite the stir in the ecommerce world. The bank had been a big supporter of technology and ecommerce startups for 40 years, but unfortunately, things went south. Here’s the roundup on the major eCommerce players impacted by the event.
The Silicon Valley Bank Collapse
Advantage Plus Shopping Campaigns Now Live in most Meta Ad Accounts
Exciting times in the Meta/Facebook Ad world this month! Most accounts will now have Advantage Plus Shopping Campaigns (ASC) - after quite a random roll-out by Meta. ASC built on entirely different algorithm, and generally across the board we have seen good performance for most accounts we are testing it on - with some giving pretty amazing ROAS. Check out my Linkedin Post to hear we know and have learnt so far from the accounts we have been testing it on:
That's it for this week's roundup, folks. Stay tuned for more exciting eComm news from Webtopia!
It’s a fun ride to be on and the Webtopia team are here to support you. Send us an email at hello@webtopia.co to book a free call and let’s chat about how we can help your sustainable brand skyrocket to success.
