Ecomm News Round-Up | Increase Conversions & Engagement with Better Copy | 18 March 22
It’s time for your weekly eComm news round up, let’s get into it.
Podcast of the Week
If you can’t write, you can’t sell (unless you hire a copywriter). Learn how to increase conversion, LTV & engagement with better copy.
Use Story Hooks Over Product Hooks
Say Goodbye to IGs In-Stream Video Ads
Instagram has announced that it will soon shut down its separate IGTV app, while it’s also removing its in-stream video ads option. Which seems like a step back for creator monetization, but Instagram’s looking to replace this with sticker ads for Reels and other options.
Find Out What’s Changing on IG
Twitter Launches New Profile Shops
Twitter is gradually developing its approach to eCommerce and is live testing Twitter Shops with selected merchants. Brands can handpick a collection of up to 50 products to showcase to shoppers on Twitter.
Get the Insider Info on Twitter Shops
Free Report - 2022 Digital Consumer Trends
Download this free report from Cheetah Digital and find out what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle.
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Accurately Track Your Facebook Ad Metrics
Are you doing your own ads and wondering how to accurately track your results? Social Media Examiner shares 11 steps to setting up an accurate reporting system in 2022, despite privacy restrictions.
That’s the news this week to help you stay on top of the eComm game.
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