eComm News Round-Up | Meta Advantage+, TikTok sales strategies & split testing Google Ads | 19 August 22
Welcome to another week of your eComm Round-Up!
If you’re into TikTok and Google ads, then this is the newsletter for you. Some super helpful reports and how-tos have been shared this week by some of our favourite digital advertising experts.
Meta isn’t getting left out either with two of their own news releases about Advantage+ and Business Messaging.
Let’s get into it…
Meta Advantage+ Shopping Campaigns Released Globally
Need help to quickly find out what ads are working while making the most of your advertising budget? Advantage+ shopping campaigns help advertisers get smarter and faster on which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once!
Leverage The Power Of AI And Automation
eCommerce Prices Down 2% In July
Consumers spent $400 million dollars less in July than they did in June and prices dropped for three consecutive months. We’re always optimistic about the eCommerce economy so don’t take this deflation to heart. These price drops are mainly reflecting sales tactics to adapt to the current economy.
How To Test Multiple Variations Of Your Google Shopping Campaigns
Click here to learn 5 crafty ways in which you can split test your google shopping ads. One or more of these methods should quickly optimise your campaigns performance.
TikTok Content Strategies for Leads and Sales
As discussed last week, short form videos are becoming the future so it is crucial for you to create a content strategy designed around your business goals. This guide will help you make the most out of your TikTok videos!
Boost Your TikTok Content Strategy
Meta Business Messaging
Messaging has become an important part of our daily lives, and it has become natural for people to interact with businesses the same way we interact with our friends, family and colleagues. This report by Meta proves just how important business messaging is and provides recommendations for how you can start your messaging journey.
Google’s Looooooong Ads - How Changes To Ad Spacing Is Affecting SEO
If you’re in the know with Google SEO, you may have realised that the organic ad experience is getting worse. This is due to ads becoming more competitive and Google giving them more space on the results page. The big question is; is this sustainable?
What’s Going On Google?
Free Report: Future Commerce Visions
The Future Commerce Visions Report brings together fifteen content creators, leaders, and artists for candid conversations around the future of commerce. The best bits we found were the insights on what’s really driving consumer behaviour today!
The Truth Behind TikTok…Data From 1M+ Consumers
Another marketing gem from Foxwell Digital! Dive into exclusive data from over 1 million post-purchase survey responses to learn the truth behind TikTok and answer the question… Is this a platform really worth investing in?
Hope this helps you stay on top of your eComm game!
