eComm News Round-Up | Robot spies, Shopify ❤️ Klaviyo & how-to optimise your FB ads | 12 August 22
Yesterday we had our Webtopia eCommerce Roundtable - How To Prepare For Your Biggest Q4 Yet (despite the downturn)! If you missed it, we’ve got the replay available for the next 48hrs only! 👉 Instant access this way…
And now on to your weekly dose of eComm news. After the last month of massive announcements, things have settled a little in this space.
The most noteworthy (and slightly scary) is that if you have a Roomba, Amazon will soon have a map of your home and the things in it 😬 We love data but this is feeling creepy…
Podcast of the Week:
Podcast of the week is back and this one from Smart Marketer is a goodie. Email is SO important for your revenue and customer relationships - we see too many brands neglecting it! Refresh and rebuild your relationship with your email recipients and 4X your click-thrus.
Amazon Wants To Map Your Home With Roomba
Amazon has just announced a $1.7 Billion dollar deal with iRobot who makes the Roomba vacuum cleaner. Random was what we first thought. Random is wrong! This is about data and Amazon wants the maps of your home and belongings this nifty little robot makes.
Google Drops 4 New Discovery Ad Features
With Q4 looming ahead, now is the perfect time for Google to launch new features that aim to keep users engaged. Their aim is to create a better ad experience, more creative support, new insights and enhanced campaign management.
Discover *cringe joke* The Latest
DTC Brands Need Affiliate Marketing
This is an important marketing strategy to look at to scale up your business. With the looming changes to iOS 14 privacy and third party cookies, diversifying your strategy is crucial to successful growth and many DTC brands are looking to affiliates.
Shopify Invests $100M in Klaviyo
We love Klaviyo (and offer Klaviyo services if you didn’t know!) so this is welcome news for us! Shopify is investing some big bucks into improving email and message automations for Shopify Plus users and is making Klaviyo it’s recommended email platform.
An eCommerce Match Made In Heaven
Facebook Says Bye To Live Shopping, Hello to Reels
Facebook has announced that from October 1, its live shopping feature will no longer be available. Why? They’re focusing on Reels instead (duh). You can still host live videos but not with live product purchase features, As Marie Kondo would say…
Thank You For Your Service
How To Optimise Facebook Ads for Quality Website Traffic
Want to target your high value website traffic and acquire a better ROI? Here is a handy step-by-step guide from Social Media Examiner on how to refine your ads based on the amount of time people spend on your website.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
