Ecomm News Round-Up | Inside The Mind of Mark Zuckerberg | 1 April 22
Lots of news in the eComm space this week with some broader analysis of the state of the buying economy and small business alongside some practical Google and Instagram advertising tips.
Let’s get into it!
Podcast of the Week:
We were surprised and excited when this was released! Tim Ferris got a long form interview with Mark Zuckerberg and they talked about everything! Long-term strategy, parenting principles, personal energy management and building the Metaverse…
Market Analysis - Income Down, Spending Up
Growth in Europe and North America faces serious challenges this year – soaring inflation, rising interest rates, a major squeeze on spending power and a host of risks created by the war in Ukraine and by the pandemic. But for most consumers, spending is set to rise!
The Future of Marketing - Performance Max Campaigns
Performance Mx Campaigns are a streamlined solution - a way to consolidate your ads across every Google channel, all in a single campaign. Machine learning is used to create customised ads that are delivered to customers across Google channels.
All Users Can Now Tag Products in IG Feed
As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US. This means that not only businesses can tag but also your customers! With a direct link to shop your products.
What Are The Opportunities For Your Brand?
Measure Google Ads Offline
Lead gen measurement gets easier for marketers with Google's introduction of enhanced conversions for leads. They’re a tool you can use with existing conversion tags in Google Ads to make conversion measurement more accurate.
See How They Work And Their Benefits
Meta’s Global State of Small Business Report
In their research of over 5k US-based businesses, they found that small business closure rates are up, revenue is up compared to a year ago but still down overall compared to pre-pandemic levels, and woman and minority-led businesses continue to see the biggest impacts.
If you need help keeping ahead of the eComm marketing game and accelerate your business growth then you know what to do!
Book a meeting to discuss how Webtopia agency and online programmes can help you scale your eComm store! Email us on hello@webtopia.co
