Ecomm News Round-Up | Facebook Advertising, Google Analytics & Content Marketing | 25 March 22
It’s that time of the week again… your eComm news round-up!
Here’s some of the top stories that the Webtopia team have been reading this week.
Podcast of the Week:
Do you have a YouTube Channel? Learn from an expert YouTube strategist about how to grow your audience, build brand recognition, and get engagement with a tiny budget.
2x Your YouTube Channel on $5 a Day
A year on… has Facebook advertising fallen apart?
12 months on from Apple’s changes, advertisers share how they’ve adjusted. Interestingly, several are diversifying and moving some of their ad spend to other channels.
How Facebook Advertisers are Faring after Apple’s Privacy Update
Content Examples To Inspire Your Marketing Campaigns
Ecommerce content marketing is a great way to raise brand awareness, build trust, and make the sale. Here’s nine examples of eComm businesses doing it right from a wide array of industries.
Google Is Retiring Universal Analytics
If you use Google Analytics (which you should be), then this is essential reading.
This month, Google announced they are going to sunset Universal Analytics on 1 July 2023, in favor of Google Analytics 4.
Why Search Marketers Should Make The Switch Now
Klaviyo Case Study - Grind Coffee
Grind is now a coffee institution in London and during lockdown, they had to quickly ramp up their email marketing and online sales to boost their revenue. They made the switch to Klaviyo (our favourite eComm email software) and saw a 3,142% YOY increase in Q2 owned revenue driven by email!
How Email Marketing Became a “Lifeline” for Grind’s Business
At Webtopia, the team is here to help you get ahead of the eComm marketing game and accelerate your business growth.
Book a meeting to discuss how Webtopia agency and online programmes can help you scale your eComm store! Email us on hello@webtopia.co
