eComm Weekly Round-Up | TikTok Hooks, Google Shopping Feature & B2B Marketing Guide | 25 November
A very busy weekend ahead with BFCM, so here are some easy-to-read, short updates that have caught my eye in the past week.
New shopping features have been added to Google and TikTok just in time for the biggest sales of the year plus you can now reply to YouTube comments with short-form videos.
Read more below…
Google Shopping Feature Added:
The new shopping tab listing feature will provide you with more information on how your products are performing. You’ll be able to look at data on your merchant listings and product snippets.
Just In Time For Holiday Season
Four TikTok Hooks You Need To Use:
Most brands spend 80% of their time creating long boring videos that never convert, if you want to be in the latter 20%, I suggest you read this LinkedIn post. Nigel Thomas shares hooks that can make you go viral by only using the first 2.5 seconds.
Reply To YouTube Comments With Shorts:
With YouTube’s new Shorts reply option for comments, brands and creators have new opportunities to engage with viewers. Learn how to respond to YouTube comments with Shorts, which will give you new opportunities to create content while building a community.
B2B Marketer’s Guide To Every LinkedIn Ad Type:
If you can get to know how and when to use each different ad format, you’ll be surprised how many other aspects of your ad campaigns—from creative to targeting to messaging—will click right into place.
Improved Facebook Reach With Unconnected Distribution:
If you’re wanting to grow the reach of your Facebook page, then look no further… this article will help you optimize your Facebook content for more exposure via unconnected distribution.
Adapt To The Ever-changing Algorithms
TikTok Launches Audience Insights Tool:
TikTok is home to audiences who are immersed, engaged, and ready to take action. With the Audience insights tool, you will be able to explore users’ interests, Discover aggregate audience information and Strengthen your audience planning workflow.
That’s all for this week, I hope you find some great bargains this weekend and I will catch you next week for what will be an interesting recap of BFCM.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
