8 Ways To Increase Your Average Order Value

Getting people to buy is only half the battle. 

Getting them to spend more when they do buy is where the real money is made. 

I won’t faff around - here’s 8 ways to increase your average order value - and squeeze more juice out of every bit of your advertising. 

1. In Cart Upsells 

Below the item that’s actually in the cart have a recommended product or two. Be clear it’s not automatically been added. You will lose trust and get abandoned carts if it’s not clear that this is an offer, not in their cart.

2. In Checkout Upsells

Be careful to monitor this has no negative effect on CVR, but these can be a great way to get more into the cart, once people have committed to buying. 

3. Post Purchase Upsells

Pros: There’s no effect on CVR, and they can increase AOV by a good amount.

Cons: It can be seen as a little pushy to keep offering another sale so soon after purchase has happened.

Do what is right for you, test and follow the data. 

4. Experiment with your Free Shipping Threshold

The key here is to look at Revenue Per Session. You can increase AOV while decreasing CVR.  You also want to look at margin per session, because you have to factor in the costs of not charging shipping as well. 

5. Bundles

Even if you only have one product - you can still have bundles - allowing for a multi-purchase discount. 

Don’t over complicate this, only have 1-3 running at any one time. Combine a few of your best-selling products, or products that go well together. 

One bundle can be an introduction to the brand and your core offering. Another might be a great gift that makes it easier for the buyer to make a quick easy buying decision.

Bundles don’t have to be discounted. Instead they could contain a free product or a product you can’t get any other way - find a way to offer value. 

6. Upsells on your Product Page

Place these just below the add-to-cart or buy button. You can offer a slight discount if you want to, but you don’t have to.

7. Frequently Bought Together 

Have a section at the bottom of your product page that shows a few commonly bought together products. 

8. Quantity Selector In Buy Box

If you sell something where it makes sense to buy multiples, then you should offer multiple different quantities  - offer 1, 3, and 6 with different discounts. Consider making the default selection the one in the middle. 

If you sell a product with a low average order value - consider not even allowing people to buy one unit at a time, which a lot of food and drink brands now do to combat the low AOV. 

So there you have it! 
Which one of these is first on your list to try?