eComm News Round-Up | Meta’s marketing guide, Shopify collabs, TikTok ads and Twitter performance marketing | 26 August 22
Here's to the last Friday of August and ohhhh, have we got plenty of juicy updates for you to enjoy today!! This week, TikTok seems to be in the limelight with shopping tools falling close behind.
So, sit back, relax and read on…
Podcast Of The Week:
Sarah Levinger joins me in this week's Ecommerce Impact podcast where we discuss how you can use consumer psychology and research to get better return on ad spend.
Improvement Of Performance Advertising On Twitter
What better way to start off our Ecomm newsletter by saying that the new and improved Twitter Pixel, Conversion API, and App Purchase Optimization are launching globally very soon! If you’re looking to advertise on Twitter, then this article is for you.
Pinterest Shopping Tools Just Got Better
Say hello to “hosted checkout”. The latest in Pinterest’s shopping experience and it’s launching via Shopify. With it, buying is easier than ever for shoppers on Pinterest.
Shopping Ads On TikTok
Continuing on the trend of video formats from previous weeks, TikTok Shopping Ads are a simpler, smarter, and more advanced ad solution that helps brands meet shoppers wherever they are in the purchase journey, sparking demand and boosting sales.
Shopify Launches Collabs
Creators will be able to easily discover and partner with independent businesses due to the launch of ‘Shopify Collabs’. This exciting update allows merchants to connect with more creators that align with their business.
Collab With Your Fave Stores And Influencers
TikTok Offers Text-To-Image AI Generator
Want your content to pop? TikTok are now allowing creators and brands to type in a text prompt that the software will then generate as an image.
Quick And Easy Way To Create Unique Content
Ideas For Facebook Ad Creatives
Need help with different ad creatives that can convert in 2022? Rahul helps you in this video with 8 ideas that have successfully worked for him and his team.
Meta’s Seasonal Marketing Guide
Learn from Meta about the best marketing practices and insights to help you maximise your sales. This guide will help you to not only meet your expectations, but, exceed them!
