eComm News Round-Up | Podcast updates, Meta's Content Report and Google's Self Upgrade Tool | 2 September 22
We’re back again for your eComm round up with relevant news to help you further understand the digital space.
This week we’re all about the advancements of podcasts on multiple platforms and Google delivering their much anticipated updates
Podcast Of The Week:
Our great team at Webtopia hosted a workshop the other week to help brands find strategies to implement to ensure a successful Q4 / Black Friday / Peak Season within the e-Comm industry.
Listen on Spotify
Meta Drops Content Report for Q2:
Finding it hard to figure out what posts and ads get traction on Facebook? Meta has just made your life easier with a content report that aims to provide insights into the various content types that appear on a users feed.
Meta's Widely Viewed Content Report
Twitter Prepares You For The Holiday Season:
A discussion from Twitter Business was recently held to hep make best use of Twitter ads, in which they highlighted a range of tips based on data, and the experience of Twitter’s internal promotions team. Click Here to listen to the replay.
Refine Your Twitter Marketing Approach
Podcasts Coming To Twitter:
Twitter definitely is stepping up their game. They’re now integrating podcasts as a part of their newly redesigned Spaces Tab.
Google Announces Self-Upgrade Tool:
You can now self-upgrade your Smart Shopping and Local campaigns by navigating to the notification in your ads dashboard, the Recommendations page, or the Campaign page on Google.
Youtube’s Dedicated Home Page For Podcasts:
There is now a podcast destination page on YouTube that helps users explore new and popular podcast episodes in the U.S. This update will allow users to find podcasts in an easier way.
YT Is Advancing Towards Podcasts
Helpful Content Update for Google SEO:
Google has also come out with a page that details the latest ranking updates made to Google Search that are relevant to website owners. The rollout is expected to take up to two weeks
Target Competitor Audiences On LinkedIn:
If you’re needing help to see results with your LinkedIn Ads then this guide is for you. Due to LinkedIn becoming a more popular platform, it is vital for you to understand how to choose the most effective signals to reach your audience.
Don’t forget, the team and I are here to help accelerate your eCommerce business with Facebook, Google, TikTok and Pinterest ads and Klaviyo email marketing.
Let’s chat about your business and goals - email us on hello@webtopia.co
